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The Effect of Numbers on the Route to Persuasion

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  • Yalch, Richard F
  • Elmore-Yalch, Rebecca

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  • Yalch, Richard F & Elmore-Yalch, Rebecca, 1984. "The Effect of Numbers on the Route to Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(1), pages 522-527, June.
    • Handle: RePEc:oup:jconrs:v:11:y:1984:i:1:p:522-27
    DOI: 10.1086/208988
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    Citations

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    Cited by:

    1. Palmeira, Mauricio, 2020. "Advice in the presence of external cues: The impact of conflicting judgments on perceptions of expertise," Organizational Behavior and Human Decision Processes, Elsevier, vol. 156(C), pages 82-96.
    2. Y. Sekou Bermiss & Edward J. Zajac & Brayden G King, 2014. "Under Construction: How Commensuration and Management Fashion Affect Corporate Reputation Rankings," Organization Science, INFORMS, vol. 25(2), pages 591-608, April.
    3. Armstrong, J Scott, 1991. "Prediction of Consumer Behavior by Experts and Novices," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 251-256, September.
    4. Rosbergen, E. & Pieters, R. & Wedel, M., 1997. "Visual attention to advertising : A segment-level analysis," Other publications TiSEM c77552c4-5b16-4ecb-8a21-2, Tilburg University, School of Economics and Management.
    5. Hart, Matthew, 2018. "How informative is qualitative management earnings guidance?," Advances in accounting, Elsevier, vol. 41(C), pages 59-73.
    6. Wagner, Timm F. & Baccarella, Christian V. & Voigt, Kai-Ingo, 2017. "Framing social media communication: Investigating the effects of brand post appeals on user interaction," European Management Journal, Elsevier, vol. 35(5), pages 606-616.
    7. Soojung Kim & Jiyang Bae, 2016. "Cross-cultural differences in concrete and abstract corporate social responsibility (CSR) campaigns: perceived message clarity and perceived CSR as mediators," International Journal of Corporate Social Responsibility, Springer, vol. 1(1), pages 1-14, December.
    8. Wang, Feng & Liu, Xuefeng & Fang, Eric (Er), 2015. "User Reviews Variance, Critic Reviews Variance, and Product Sales: An Exploration of Customer Breadth and Depth Effects," Journal of Retailing, Elsevier, vol. 91(3), pages 372-389.
    9. repec:dgr:rugsom:95b28 is not listed on IDEAS
    10. Paul R. Steffens & Clinton S. Weeks & Per Davidsson & Lauren Isaak, 2014. "Shouting from the Ivory Tower: A Marketing Approach to Improve Communication of Academic Research to Entrepreneurs," Entrepreneurship Theory and Practice, , vol. 38(2), pages 399-426, March.
    11. Rosbergen, Edward & Pieters, Rik & Wedel, Michel, 1995. "Undirected visual attention to advertising : a segment-level analysis," Research Report 95B28, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    12. Childers, Terry L. & Viswanathan, Madhubalan, 2000. "Representation of Numerical and Verbal Product Information in Consumer Memory," Journal of Business Research, Elsevier, vol. 47(2), pages 109-120, February.
    13. Verena Hüttl-Maack & Doreén Pick & Heribert Gierl, 2019. "Handle with care! How majority cues can reduce the negative effects of warnings of foreseeable product failures," Review of Managerial Science, Springer, vol. 13(4), pages 689-723, August.
    14. Davies, Antony & Cline, Thomas W., 2005. "A consumer behavior approach to modeling monopolistic competition," Journal of Economic Psychology, Elsevier, vol. 26(6), pages 797-826, December.
    15. Freling, Traci H. & Yang, Zhiyong & Saini, Ritesh & Itani, Omar S. & Rashad Abualsamh, Ryan, 2020. "When poignant stories outweigh cold hard facts: A meta-analysis of the anecdotal bias," Organizational Behavior and Human Decision Processes, Elsevier, vol. 160(C), pages 51-67.
    16. Heribert Gierl & Armin Stich, 1999. "Sicherheitswert und Vorhersagewert von Qualitätssignalen," Schmalenbach Journal of Business Research, Springer, vol. 51(1), pages 5-32, January.

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