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The effect of new package design on product attention, categorization and evaluation

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  • Schoormans, Jan P. L.
  • Robben, Henry S. J.
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    File URL: http://www.sciencedirect.com/science/article/B6V8H-3SWXNFC-7/2/3186adad3c09467c0d468652b835d5c5
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Economic Psychology.

    Volume (Year): 18 (1997)
    Issue (Month): 2-3 (April)
    Pages: 271-287

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    Handle: RePEc:eee:joepsy:v:18:y:1997:i:2-3:p:271-287

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    Web page: http://www.elsevier.com/locate/joep

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    1. Rook, Dennis W, 1987. " The Buying Impulse," Journal of Consumer Research, University of Chicago Press, vol. 14(2), pages 189-99, September.
    2. Rook, Dennis W & Fisher, Robert J, 1995. " Normative Influences on Impulsive Buying Behavior," Journal of Consumer Research, University of Chicago Press, vol. 22(3), pages 305-13, December.
    3. Heroux, Lise & Laroch, Michel & McGown, K. Lee, 1988. "Consumer product label information processing: An experiment involving time pressure and distraction," Journal of Economic Psychology, Elsevier, vol. 9(2), pages 195-214, June.
    4. Ozanne, Julie L & Brucks, Merrie & Grewal, Dhruv, 1992. " A Study of Information Search Behavior during the Categorization of New Products," Journal of Consumer Research, University of Chicago Press, vol. 18(4), pages 452-63, March.
    5. Verhallen, Theo M. M. & Robben, Henry S. J., 1994. "Scarcity and preference: An experiment on unavailability and product evaluation," Journal of Economic Psychology, Elsevier, vol. 15(2), pages 315-331, June.
    6. Snelders, H. M. J. J. & Hussein, Gonul & Lea, Stephen E. G. & Webley, Paul, 1992. "The polymorphous concept of money," Journal of Economic Psychology, Elsevier, vol. 13(1), pages 71-92, March.
    7. McGill, Ann L & Anand, Punam, 1989. " The Effect of Vivid Attributes on the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration," Journal of Consumer Research, University of Chicago Press, vol. 16(2), pages 188-96, September.
    8. Meyers-Levy, Joan & Peracchio, Laura A, 1995. " Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes," Journal of Consumer Research, University of Chicago Press, vol. 22(2), pages 121-38, September.
    9. Burke, Raymond R, et al, 1992. " Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments," Journal of Consumer Research, University of Chicago Press, vol. 19(1), pages 71-82, June.
    10. Park, C Whan & Iyer, Easwar S & Smith, Daniel C, 1989. " The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping," Journal of Consumer Research, University of Chicago Press, vol. 15(4), pages 422-33, March.
    11. Loken, Barbara & Ward, James C, 1990. " Alternative Approaches to Understanding the Determinants of Typicality," Journal of Consumer Research, University of Chicago Press, vol. 17(2), pages 111-26, September.
    12. Celsi, Richard L & Olson, Jerry C, 1988. " The Role of Involvement in Attention and Comprehension Processes," Journal of Consumer Research, University of Chicago Press, vol. 15(2), pages 210-24, September.
    13. Hoyer, Wayne D, 1984. " An Examination of Consumer Decision Making for a Common Repeat Purchase Product," Journal of Consumer Research, University of Chicago Press, vol. 11(3), pages 822-29, December.
    14. Petty, Richard E & Cacioppo, John T & Schumann, David, 1983. " Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, University of Chicago Press, vol. 10(2), pages 135-46, September.
    15. Alba, Joseph W & Hutchinson, J Wesley, 1987. " Dimensions of Consumer Expertise," Journal of Consumer Research, University of Chicago Press, vol. 13(4), pages 411-54, March.
    16. Meyers-Levy, Joan & Tybout, Alice M, 1989. " Schema Congruity as a Basis for Product Evaluation," Journal of Consumer Research, University of Chicago Press, vol. 16(1), pages 39-54, June.
    17. Greenwald, Anthony G & Leavitt, Clark, 1984. " Audience Involvement in Advertising: Four Levels," Journal of Consumer Research, University of Chicago Press, vol. 11(1), pages 581-92, June.
    18. Nedungadi, Prakash, 1990. " Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations," Journal of Consumer Research, University of Chicago Press, vol. 17(3), pages 263-76, December.
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