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The market value of R&D, patents, and trademarks

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  • Sandner, Philipp G.
  • Block, Joern

Abstract

This paper investigates the effects of trademarks on the market value of firms. The results show that trademarks have a positive effect on firm value. Next, the firms' market values are regressed on indicators of trademark value such as trademark seniorities, the number of oppositions filed, and the number of product and services classes covered. We found that they at least partially reflect trademark value.

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Bibliographic Info

Article provided by Elsevier in its journal Research Policy.

Volume (Year): 40 (2011)
Issue (Month): 7 (September)
Pages: 969-985

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Handle: RePEc:eee:respol:v:40:y:2011:i:7:p:969-985

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Web page: http://www.elsevier.com/locate/respol

Related research

Keywords: Market valuation Tobin's q Trademarks Patents Intellectual property Value indicators;

References

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Citations

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Cited by:
  1. Christine Greenhalgh & Philipp Schautschick, 2013. "Empirical studies of trade marks - the existing economic literature," Economics Series Working Papers 659, University of Oxford, Department of Economics.
  2. Block, Joern H. & Jaskiewicz, Peter & Miller, Danny, 2011. "Ownership versus management effects on performance in family and founder companies: A Bayesian reconciliation," Journal of Family Business Strategy, Elsevier, vol. 2(4), pages 232-245.
  3. A. Arrighetti & F. Landini & A. Lasagni, 2011. "Intangible assets and firms heterogeneity: evidence from Italy," Economics Department Working Papers 2011-EP02, Department of Economics, Parma University (Italy).
  4. Block, Joern H. & De Vries, Geertjan & Schumann, Jan H. & Sandner, Philipp, 2014. "Trademarks and venture capital valuation," Journal of Business Venturing, Elsevier, vol. 29(4), pages 525-542.
  5. A. Arrighetti & F. Landini & A. Lasagni, 2012. "Intangible assets dynamics and firm behaviour," Economics Department Working Papers 2012-EP05, Department of Economics, Parma University (Italy).
  6. Crass, Dirk & Schwiebacher, Franz, 2013. "Do trademarks diminish the substitutability of products in innovative knowledge-intensive services?," ZEW Discussion Papers 13-061, ZEW - Zentrum für Europäische Wirtschaftsforschung / Center for European Economic Research.

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