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The giving type: Identifying donors

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Author Info

  • de Oliveira, Angela C.M.
  • Croson, Rachel T.A.
  • Eckel, Catherine

Abstract

One commonly used strategy in charitable fundraising is sharing names and contact information of donors between organizations, even those whose missions are unrelated. The efficacy of this practice hinges on the existence of “giving types,” that is, a positive correlation at the individual level between giving to one organization and to another. We run an experiment using a non-student sample (an artifactual field experiment) in which participants have the opportunity to donate to multiple charitable organizations. We examine the relationship between giving to one organization and giving to another. Our results support the existence of a giving type; a factor analysis demonstrates that giving decisions are driven by a single (unique) factor, and individuals who give to one organization, give significantly more to other organizations than do non-donors. Our results have important implications for the economics of charity and for fundraising practice.

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Bibliographic Info

Article provided by Elsevier in its journal Journal of Public Economics.

Volume (Year): 95 (2011)
Issue (Month): 5 ()
Pages: 428-435

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Handle: RePEc:eee:pubeco:v:95:y:2011:i:5:p:428-435

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Web page: http://www.elsevier.com/locate/inca/505578

Related research

Keywords: Charitable Giving; Public Goods; Field Experiment; Preference Stability; Social Preferences;

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References

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Citations

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Cited by:
  1. Eckel, Catherine & Johnson, Cathleen & Montmarquette, Claude, 2013. "Human capital investment by the poor: Informing policy with laboratory experiments," Journal of Economic Behavior & Organization, Elsevier, vol. 95(C), pages 224-239.
  2. Brown, Sarah & Harris, Mark N. & Taylor, Karl, 2009. "Modelling Charitable Donations to an Unexpected Natural Disaster: Evidence from the U.S. Panel Study of Income Dynamics," IZA Discussion Papers 4424, Institute for the Study of Labor (IZA).
  3. Cartwright, Edward & Patel, Amrish, 2012. "How Category Reporting Can Improve Fundraising," Working Papers in Economics 522, University of Gothenburg, Department of Economics.
  4. Stephen Knowles & Maroš Servátka, 2014. "Transaction Costs, the Opportunity Cost of Time and Inertia in Charitable Giving," Working Papers in Economics 14/05, University of Canterbury, Department of Economics and Finance.
  5. Etang, Alvin & Fielding, David & Knowles, Stephen, 2012. "Giving to Africa and perceptions of poverty," Journal of Economic Psychology, Elsevier, vol. 33(4), pages 819-832.
  6. Carlsson, Fredrik & Johansson-Stenman, Olof & Pham, Khanh Nam, 2012. "Social preferences are stable over long periods of time," Working Papers in Economics 531, University of Gothenburg, Department of Economics.
  7. David Fielding & Stephen Knowles, 2013. "Can You Spare Some Change For Charity? Experimental Evidence On Verbal Cues And Loose Change Effects In A Dictator Game," Working Papers 1318, University of Otago, Department of Economics, revised Nov 2013.
  8. Johansson-Stenman, Olof & Svedsäter, Henrik, 2012. "Self-image and valuation of moral goods: Stated versus actual willingness to pay," Journal of Economic Behavior & Organization, Elsevier, vol. 84(3), pages 879-891.

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