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Factors affecting donations in U.S. retail stores: A conceptual framework

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  • Savas, Selen

Abstract

The purpose of this study is to identify the factors that influence consumer donations in U.S. retail stores. The study provides a conceptual framework of factors derived from the cause-related marketing, consumer behavior and psychology literatures. These factors are categorized as consumer-related factors, retailer-related factors and context-related factors. Consumer-related factors include consumer-retailer identification, consumer-cause affinity, impure altruism, civic engagement and post-purchase cognitive dissonance. Retailer-related factors consist of retailer-cause fit, retailer's commitment to the cause, retailer image as being altruistic, and retailer credibility. Context-related factors include time pressure, social pressure, shopping amount, and perceived savings during the shopping trip. This conceptual framework serves as a foundation for future empirical studies.

Suggested Citation

  • Savas, Selen, 2016. "Factors affecting donations in U.S. retail stores: A conceptual framework," Journal of Retailing and Consumer Services, Elsevier, vol. 33(C), pages 178-185.
    • Handle: RePEc:eee:joreco:v:33:y:2016:i:c:p:178-185
    DOI: 10.1016/j.jretconser.2016.08.016
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    Cited by:

    1. Paramita, Widya & Septianto, Felix & Tjiptono, Fandy, 2020. "The distinct effects of gratitude and pride on donation choice and amount," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    2. Hepworth, Adam & Young Lee, Na & Zablah, Alex R., 2021. "Feeling anxious: The dark side of checkout charity solicitations," Journal of Business Research, Elsevier, vol. 136(C), pages 330-342.
    3. Singh, Akansha & Pathak, Govind Swaroop, 2020. "The quest for consumer engagement via cause-related marketing: A mixed method study in an emerging economy," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    4. Bart Neuts, 2020. "Mixed pricing strategies in museums: Examining the potential of voluntary contributions for capturing consumer surplus," Tourism Economics, , vol. 26(1), pages 115-136, February.

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