Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image
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Bibliographic InfoArticle provided by Springer in its journal Journal of Business Ethics.
Volume (Year): 96 (2010)
Issue (Month): 2 (October)
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Web page: http://www.springerlink.com/link.asp?id=100281
company expertise; company trustworthiness; functional fit; image fit; altruistic attributions; CSR image;
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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- Strahilevitz, Michal & Myers, John G, 1998. " Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell," Journal of Consumer Research, University of Chicago Press, vol. 24(4), pages 434-46, March.
- Goldberg, Marvin E & Hartwick, Jon, 1990. " The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness," Journal of Consumer Research, University of Chicago Press, vol. 17(2), pages 172-79, September.
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