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Strategic and moral motivation for corporate social responsibility

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  • Ven van de, B.
  • Graafland, J.J.

Abstract

This article examines the relationship between management’s view on corporate social responsibility (CSR) and firms’ actual CSR efforts. It focuses on the practices of 111 Dutch firms with respect to five stakeholder groups—employees, supplies, customers, competitors and society at large—and their use of organisational instruments. We find that the moral (intrinsic) motive, which holds that CSR is a moral duty of companies towards society, induces a stronger involvement in CSR than the strategic (extrinsic) motive, which holds that CSR contributes to the financial success of the company in the long run. This particularly applies to ethical aspects of employee relations and the use of instruments to integrate CSR in the company’s organisation. With respect to consumer relations, the strategic and moral motives are equally important. As for relations with suppliers and competitors and society at large, we do not find a significant relationship between management’s strategic and moral view on CSR and actual CSR performance.

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Bibliographic Info

Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 20278.

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Date of creation: 2006
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Handle: RePEc:pra:mprapa:20278

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Keywords: Moral motivation;

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References

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  1. Graafland, J.J. & Eijffinger, S.C.W. & Smid, H., 2004. "Benchmarking of corporate social responsibility: Methodological problems and robustness," Open Access publications from Tilburg University urn:nbn:nl:ui:12-139286, Tilburg University.
  2. Ernst Fehr & Simon Gachter & Georg Kirchsteiger, 1997. "Reciprocity as a Contract Enforcement Device: Experimental Evidence," Econometrica, Econometric Society, vol. 65(4), pages 833-860, July.
  3. Samuel Bowles, 1998. "Endogenous Preferences: The Cultural Consequences of Markets and Other Economic Institutions," Journal of Economic Literature, American Economic Association, vol. 36(1), pages 75-111, March.
  4. Landon, Stuart & Smith, Constance, 1997. "The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine," MPRA Paper 9283, University Library of Munich, Germany.
  5. Graafland, J.J., 2002. "Modelling the trade-off between profits and principles," MPRA Paper 20752, University Library of Munich, Germany.
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Citations

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Cited by:
  1. Johan Graafland & Corrie Mazereeuw-Van Der Duijn Schouten, 2007. "The Heavenly Calculus and Socially Responsible Business Conduct: An Explorative Study among Executives," De Economist, Springer, vol. 155(2), pages 161-181, June.
  2. Enrique Alcañiz & Ruben Cáceres & Rafael Pérez, 2010. "Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image," Journal of Business Ethics, Springer, vol. 96(2), pages 169-186, October.
  3. Sasan Ghasemi & Mehran Nejati, 2013. "Corporate social responsibility: opportunities, drivers and barries," International Journal of Entrepreneurial Knowledge, Vysoka skola podnikani, a. s. (Business School plc), vol. 1(1), pages 33-37, December.
  4. Stephanie Jones & Taghreed Badawoud & Mohammad Reza, 2012. "Corporate Social Responsibility: Transparency, Ethics and Governance in Emerging Markets," Working Papers 2012/09, Maastricht School of Management.
  5. Luca Stanca & Luigino Bruni & Marco Mantovani, 2009. "The Effect of Motivations on Social Indirect Reciprocity: an Experimental Analysis," Working Papers 169, University of Milano-Bicocca, Department of Economics, revised Aug 2009.
  6. Johan Graafland & Corrie Mazereeuw-Van der Duijn Schouten, 2012. "Motives for Corporate Social Responsibility," De Economist, Springer, vol. 160(4), pages 377-396, December.
  7. Esben Pedersen & Wencke Gwozdz, 2014. "From Resistance to Opportunity-Seeking: Strategic Responses to Institutional Pressures for Corporate Social Responsibility in the Nordic Fashion Industry," Journal of Business Ethics, Springer, vol. 119(2), pages 245-264, January.
  8. Lorraine Uhlaner & Marta Berent-Braun & Ronald Jeurissen & Gerrit Wit, 2012. "Beyond Size: Predicting Engagement in Environmental Management Practices of Dutch SMEs," Journal of Business Ethics, Springer, vol. 109(4), pages 411-429, September.
  9. Supriti Mishra & Damodar Suar, 2010. "Does Corporate Social Responsibility Influence Firm Performance of Indian Companies?," Journal of Business Ethics, Springer, vol. 95(4), pages 571-601, September.
  10. Baskaran, Venkatesan & Nachiappan, Subramanian & Rahman, Shams, 2012. "Indian textile suppliers' sustainability evaluation using the grey approach," International Journal of Production Economics, Elsevier, vol. 135(2), pages 647-658.
  11. Peggy Brønn & Deborah Vidaver-Cohen, 2009. "Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line?," Journal of Business Ethics, Springer, vol. 87(1), pages 91-109, April.
  12. Busaya Virakul & Kalayanee Koonmee & Gary N. McLean, 2009. "CSR activities in award-winning Thai companies," Social Responsibility Journal, Emerald Group Publishing, vol. 5(2), pages 178-199, June.

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