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Assess the impact of subjective norms of consumers' behaviour in the Greek olive oil market

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  • Vlontzos, G.
  • Duquenne, M.N.

Abstract

The objective of the research was to highlight the role that socio-economic and spatial attributes of consumers – households exert on their choices regarding not only the supply modes but also the price they are willing to pay for different categories of olive oil. Regarding WTP for different olive oil labels, consumers are willing to pay premiums only for olive oils being processed by either private companies or cooperatives, with the latter to gain 34% of them in case they would decide to change the olive oil they usually purchase. The most important consumer profile is the young educated consumer one.

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  • Vlontzos, G. & Duquenne, M.N., 2014. "Assess the impact of subjective norms of consumers' behaviour in the Greek olive oil market," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 148-157.
    • Handle: RePEc:eee:joreco:v:21:y:2014:i:2:p:148-157
    DOI: 10.1016/j.jretconser.2013.09.003
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    References listed on IDEAS

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    1. Luisa Menapace & Gregory Colson & Carola Grebitus & Maria Facendola, 2011. "Consumers' preferences for geographical origin labels: evidence from the Canadian olive oil market," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 38(2), pages 193-212, June.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Philippidis, George & Kakaroglou, Ioannis & Sanjuan, Ana Isabel, 2002. "Territorial Product Associations in Greece: The Case of Olive Oil," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24856, European Association of Agricultural Economists.
    4. Luzar, E. Jane & Cosse, Kelli J., 1998. "Willingness to pay or intention to pay: The attitude-behavior relationship in contingent valuation," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 27(3), pages 427-444.
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    Cited by:

    1. Ballco, Petjon & Gracia, Azucena, 2020. "Do market prices correspond with consumer demands? Combining market valuation and consumer utility for extra virgin olive oil quality attributes in a traditional producing country," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    2. Miličić, Vesna & Udovč, Andrej, 2014. "Increasing the competitiveness through development of an integrated market of agricultural products," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182928, European Association of Agricultural Economists.
    3. Nouira, Imen & Hammami, Ramzi & Fernandez Arias, Alina & Gondran, Natacha & Frein, Yannick, 2022. "Olive oil supply chain design with organic and conventional market segments and consumers’ preference to local products," International Journal of Production Economics, Elsevier, vol. 247(C).
    4. Mohamed Akli Achabou & Sihem Dekhili & Mohamed Hamdoun, 2017. "Environmental Upgrading of Developing Country Firms in Global Value Chains," Business Strategy and the Environment, Wiley Blackwell, vol. 26(2), pages 224-238, February.
    5. Teresa Del Giudice & Carla Cavallo & Francesco Caracciolo & Gianni Cicia, 2015. "What attributes of extra virgin olive oil are really important for consumers: a meta-analysis of consumers’ stated preferences," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 3(1), pages 1-15, December.
    6. Tiago Silveira Gontijo & Alexandre de C ssio Rodrigues & Cristiana Fernandes De Muylder & Jefferson Lopes la Falce & Thiago Henrique Martins Pereira, 2020. "Analysis of Olive Oil Market Volatility using the ARCH and GARCH techniques," International Journal of Energy Economics and Policy, Econjournals, vol. 10(3), pages 423-428.

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