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Entrepreneurship or Employment? A Survey of College Students’ Sustainable Entrepreneurial Intentions

Author

Listed:
  • Ruijie Zhu

    (School of Education, Hangzhou Normal University, Hangzhou 311121, China
    These authors contributed equally to this work.)

  • Guojing Zhao

    (College of Innovation and Entrepreneurship Education, Wenzhou Medical University, Wenzhou 325035, China
    These authors contributed equally to this work.)

  • Zehai Long

    (School of Education, Hangzhou Normal University, Hangzhou 311121, China)

  • Yangjie Huang

    (School of Education, Hangzhou Normal University, Hangzhou 311121, China)

  • Zhaoxin Huang

    (School of Education, Hangzhou Normal University, Hangzhou 311121, China)

Abstract

The recent COVID-19 pandemic has had a huge impact on the global job market, with increasing unemployment rates leading to an unstable social situation that has affected college students’ job prospects. This situation has drawn the attention of the Chinese government and universities to the promotion of entrepreneurship. The present study used field theory to analyze the entrepreneurial intentions of 4926 college students in Hangzhou, an emerging global digital city. It was found that college students who had received entrepreneurship education were more likely to insist on entrepreneurship, while the native environmental field had a significant positive effect on students’ sustainable entrepreneurial intention (SEI). These findings provide a good reference for universities to promote entrepreneurial intentions among college students and provide advice on the construction of entrepreneurship education fields.

Suggested Citation

  • Ruijie Zhu & Guojing Zhao & Zehai Long & Yangjie Huang & Zhaoxin Huang, 2022. "Entrepreneurship or Employment? A Survey of College Students’ Sustainable Entrepreneurial Intentions," Sustainability, MDPI, vol. 14(9), pages 1-15, May.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:9:p:5466-:d:807287
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