Customer Based Brand Equity Analysis: An Empirical Analysis to Geographical Origin
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- Kelemen-ErdÅ‘s Anikó & Kokthi, Elena & Ledia Thoma Boshnjaku, 2019. "Analyzing Consumer Preferences for Honey: Empirical Evidence from Albania," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2019),, Óbuda University, Keleti Faculty of Business and Management.
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Keywords
Disconfirmation of expectations; origin equity; logit regression;All these keywords.
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