IDEAS home Printed from https://ideas.repec.org/a/eee/jobhdp/v122y2013i2p141-151.html
   My bibliography  Save this article

The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies

Author

Listed:
  • Mathur, Pragya
  • Jain, Shailendra Pratap
  • Hsieh, Meng-Hua
  • Lindsey, Charles D.
  • Maheswaran, Durairaj

Abstract

This research investigates the effectiveness of health message framing (gain/loss) depending on the nature of advocacy (prevention/detection) and respondents’ implicit theories (entity/incremental). Three experiments demonstrate that for detection advocacies, incremental theorists are more persuaded by loss frames. For prevention advocacies, incremental theorists are more persuaded by gain frames. For both advocacies (detection and prevention), entity theorists are not differentially influenced by frame. However, entity theorists are message advocacy sensitive such that they are more persuaded by prevention than detection advocacies, regardless of the message frame. These results are robust for measured as well as manipulated implicit theories and for different health contexts.

Suggested Citation

  • Mathur, Pragya & Jain, Shailendra Pratap & Hsieh, Meng-Hua & Lindsey, Charles D. & Maheswaran, Durairaj, 2013. "The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies," Organizational Behavior and Human Decision Processes, Elsevier, vol. 122(2), pages 141-151.
    • Handle: RePEc:eee:jobhdp:v:122:y:2013:i:2:p:141-151
    DOI: 10.1016/j.obhdp.2013.05.002
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0749597813000563
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.obhdp.2013.05.002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    2. Shailendra Pratap Jain & Charles Lindsey & Nidhi Agrawal & Durairaj Maheswaran, 2007. "For Better or For Worse? Valenced Comparative Frames and Regulatory Focus," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 34(1), pages 57-65, April.
    3. Levin, Irwin P. & Gaeth, Gary J. & Schreiber, Judy & Lauriola, Marco, 2002. "A New Look at Framing Effects: Distribution of Effect Sizes, Individual Differences, and Independence of Types of Effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 88(1), pages 411-429, May.
    4. Krishnamurthy, Parthasarathy & Carter, Patrick & Blair, Edward, 2001. "Attribute Framing and Goal Framing Effects in Health Decisions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 85(2), pages 382-399, July.
    5. Levin, Irwin P. & Schneider, Sandra L. & Gaeth, Gary J., 1998. "All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 76(2), pages 149-188, November.
    6. Ganzach, Yoav & Karsahi, Nili, 1995. "Message framing and buying behavior: A field experiment," Journal of Business Research, Elsevier, vol. 32(1), pages 11-17, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Rai, Dipankar & Lin, Chien-Wei (Wilson), 2019. "The influence of implicit self-theories on consumer financial decision making," Journal of Business Research, Elsevier, vol. 95(C), pages 316-325.
    2. Yucel-Aybat, Ozge & Hsieh, Meng-Hua, 2021. "Consumer mindsets matter: Benefit framing and firm–cause fit in the persuasiveness of cause-related marketing campaigns," Journal of Business Research, Elsevier, vol. 129(C), pages 418-427.
    3. Mathur, Pragya & Sarin Jain, Shalini, 2020. "Not all that glitters is golden: The impact of procedural fairness perceptions on firm evaluations and customer satisfaction with favorable outcomes," Journal of Business Research, Elsevier, vol. 117(C), pages 357-367.
    4. Dorit Efrat-Treister & Hadar Moriah & Anat Rafaeli, 2020. "The effect of waiting on aggressive tendencies toward emergency department staff: Providing information can help but may also backfire," PLOS ONE, Public Library of Science, vol. 15(1), pages 1-18, January.
    5. Zingoni, Matt & Byron, Kris, 2017. "How beliefs about the self influence perceptions of negative feedback and subsequent effort and learning," Organizational Behavior and Human Decision Processes, Elsevier, vol. 139(C), pages 50-62.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Freling, Traci H. & Vincent, Leslie H. & Henard, David H., 2014. "When not to accentuate the positive: Re-examining valence effects in attribute framing," Organizational Behavior and Human Decision Processes, Elsevier, vol. 124(2), pages 95-109.
    2. Yang Li & Dandan Yang & Yingying Liu, 2021. "The Effect of Message Framing on Consumers’ Intentions to Purchase Recycling-Aiding Products in China," Sustainability, MDPI, vol. 13(12), pages 1-17, June.
    3. Gelbrich, Katja & Schröder, Eva-Maria, 2008. "Werbewirkung von Furchtappellen: Stand der Forschung," Ilmenauer Schriften zur Betriebswirtschaftslehre, Technische Universität Ilmenau, Institut für Betriebswirtschaftslehre, volume 2, number 22008.
    4. Nisar, Tahir M. & Prabhakar, Guru, 2018. "Trains and Twitter: Firm generated content, consumer relationship management and message framing," Transportation Research Part A: Policy and Practice, Elsevier, vol. 113(C), pages 318-334.
    5. Rahman, Arifur & Crouch, Geoffrey I. & Laing, Jennifer H., 2018. "Tourists' temporal booking decisions: A study of the effect of contextual framing," Tourism Management, Elsevier, vol. 65(C), pages 55-68.
    6. Suzanne Bartholomae & D. Elizabeth Kiss & Jesse B. Jurgenson & Barbara O’Neill & Sheri Lokken Worthy & Jinhee Kim, 2019. "Framing the Human Capital Investment Decision: Examining Gender Bias in Student Loan Borrowing," Journal of Family and Economic Issues, Springer, vol. 40(1), pages 132-145, March.
    7. Hasseldine, John & Hite, Peggy A., 2003. "Framing, gender and tax compliance," Journal of Economic Psychology, Elsevier, vol. 24(4), pages 517-533, August.
    8. Todd McElroy & David L. Dickinson & Irwin P. Levin, 2019. "Thinking About Decisions: An Integrative Approach of Person and Task Factors," Working Papers 19-04, Department of Economics, Appalachian State University.
    9. repec:cup:judgdm:v:13:y:2018:i:6:p:529-546 is not listed on IDEAS
    10. Van de Velde, Liesbeth & Verbeke, Wim & Popp, Michael & Van Huylenbroeck, Guido, 2010. "The importance of message framing for providing information about sustainability and environmental aspects of energy," Energy Policy, Elsevier, vol. 38(10), pages 5541-5549, October.
    11. Idris Adjerid & Alessandro Acquisti & George Loewenstein, 2019. "Choice Architecture, Framing, and Cascaded Privacy Choices," Management Science, INFORMS, vol. 67(5), pages 2267-2290, May.
    12. Krishnamoorthy, Ganesh & Maroney, James J. & Ó hÓgartaigh, Ciarán, 2008. "20-F reconciliations and investment recommendations by financial professionals," Journal of Business Research, Elsevier, vol. 61(4), pages 355-362, April.
    13. Kuvaas, Bard & Selart, Marcus, 2004. "Effects of attribute framing on cognitive processing and evaluation," Organizational Behavior and Human Decision Processes, Elsevier, vol. 95(2), pages 198-207, November.
    14. Klaus Abbink & Heike Hennig-Schmidt, 2006. "Neutral versus loaded instructions in a bribery experiment," Experimental Economics, Springer;Economic Science Association, vol. 9(2), pages 103-121, June.
    15. Yi-Fen Chen & Shi-Han Chang, 2016. "The online framing effect: the moderating role of warning, brand familiarity, and product type," Electronic Commerce Research, Springer, vol. 16(3), pages 355-374, September.
    16. Alexander, Phyllis & Balavac-Orlic, Merima, 2022. "Tax morale: Framing and fairness," Economic Systems, Elsevier, vol. 46(1).
    17. Cullis, John & Jones, Philip & Lewis, Alan, 2006. "Tax framing, Instrumentality and individual differences: Are there two different cultures?," Journal of Economic Psychology, Elsevier, vol. 27(2), pages 304-320, April.
    18. Kim, Jungkeun & Kim, Jae-Eun & Marshall, Roger, 2014. "Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations," Journal of Business Research, Elsevier, vol. 67(3), pages 378-385.
    19. Gilberto Montibeller & Detlof von Winterfeldt, 2015. "Cognitive and Motivational Biases in Decision and Risk Analysis," Risk Analysis, John Wiley & Sons, vol. 35(7), pages 1230-1251, July.
    20. Delgado, Laura & Shealy, Tripp, 2018. "Opportunities for greater energy efficiency in government facilities by aligning decision structures with advances in behavioral science," Renewable and Sustainable Energy Reviews, Elsevier, vol. 82(P3), pages 3952-3961.
    21. Dharshing, Samdruk & Hille, Stefanie Lena & Wüstenhagen, Rolf, 2017. "The Influence of Political Orientation on the Strength and Temporal Persistence of Policy Framing Effects," Ecological Economics, Elsevier, vol. 142(C), pages 295-305.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jobhdp:v:122:y:2013:i:2:p:141-151. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/obhdp .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.