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Fairness and food choice

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  • Chang, Jae Bong
  • Lusk, Jayson L.

Abstract

Although experimental studies have reported a wide array of other-regarding behavior, the pervasiveness of such behavior in the field is an open question. Using a stated-preference experiment, we first estimate people's preferences, when purchasing food products, for the distribution of benefits accruing to participants in the food supply chain. Although none of the existing fairness models exhibit much predictive power, we find that people are in-fact concerned about the distribution of benefits resulting from food purchases, and that modifications to the models to fit the food context significantly improves explanatory power. Finally, we find that the measured preferences, along with elicited beliefs are significant predictors of people's willingness-to-pay a premium for organic food.

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Bibliographic Info

Article provided by Elsevier in its journal Food Policy.

Volume (Year): 34 (2009)
Issue (Month): 6 (December)
Pages: 483-491

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Handle: RePEc:eee:jfpoli:v:34:y:2009:i:6:p:483-491

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Web page: http://www.elsevier.com/locate/foodpol

Related research

Keywords: Inequality aversion Organic food Willingness-to-pay;

References

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Citations

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Cited by:
  1. Kevin Kane & Codrin Chiru & Stela Georgiana Ciuchete, 2012. "Exploring the Eco-attitudes and Buying Behaviour of Facebook Users," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(31), pages 157-171, February.
  2. Hellberg-Bahr, Anneke & Steffen, Nina & Spiller, Achim, 2011. "Unternehmensstrategische Defizite in Genossenschaftsmolkereien: Eine mitgliederbasierte Fallstudie," 51st Annual Conference, Halle, Germany, September 28-30, 2011, German Association of Agricultural Economists (GEWISOLA) 114496, German Association of Agricultural Economists (GEWISOLA).
  3. Kyriaki Remoundou & Andreas C. Drichoutis & Phoebe Koundouri, 2013. "Isolating Warm Glow in Charitable Auction Giving," Grantham Research Institute on Climate Change and the Environment Working Papers, Grantham Research Institute on Climate Change and the Environment 131, Grantham Research Institute on Climate Change and the Environment.
  4. Keane, Christopher R. & Lafky, Jonathan M. & Board, Oliver J., 2012. "Altruism, reciprocity and health: A social experiment in restaurant choice," Food Policy, Elsevier, Elsevier, vol. 37(2), pages 143-150.

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