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Bracelets of pride and guilt? An experimental test of self-signaling

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  • van der Weele, Joël J.
  • von Siemens, Ferdinand A.

Abstract

Self-signaling theory argues that behavior is important to build up or maintain a favorable self-image. We provide a novel test of this argument by manipulating the importance of behavior for future self-image. In two experiments, part of the subject pool is incentivized to wear bracelets as reminders of their initial identity-relevant behavior. We find some evidence that the bracelets increase anticipated memory, which should make behavior more relevant for managing a positive self-image. However, we find no evidence for self-signaling. Instead, our results suggest that participants resolve cognitive dissonance by constructing self-serving rationalizations of their actions that serve as cheap substitutes for self-signaling.

Suggested Citation

  • van der Weele, Joël J. & von Siemens, Ferdinand A., 2020. "Bracelets of pride and guilt? An experimental test of self-signaling," Journal of Economic Behavior & Organization, Elsevier, vol. 172(C), pages 280-291.
    • Handle: RePEc:eee:jeborg:v:172:y:2020:i:c:p:280-291
    DOI: 10.1016/j.jebo.2020.02.001
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    Cited by:

    1. Lata Gangadharan & Philip J. Grossman & Nina Xue, 2022. "Stepping Stone: Identifying self-image concerns from motivated beliefs: Does it matter how and whom you ask?," Monash Economics Working Papers 2022-05, Monash University, Department of Economics.
    2. Lata Gangadharan & Philip J. Grossman & Nina Xue, 2021. "Identifying self-image concerns from motivated beliefs: Does it matter how and whom you ask?," Monash Economics Working Papers 2021-17, Monash University, Department of Economics.
    3. Luca A. Panzone & Natasha Auch & Daniel John Zizzo, 2024. "Nudging the Food Basket Green: The Effects of Commitment and Badges on the Carbon Footprint of Food Shopping," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 87(1), pages 89-133, January.
    4. Zeng, Qiyan & He, Zhipeng & Zeng, Yinchu, 2023. "Public procurement, consumers' preference and poverty alleviation through consumption," Socio-Economic Planning Sciences, Elsevier, vol. 87(PA).

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    More about this item

    Keywords

    Self-signaling; Economic experiments; Cognitive dissonance;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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