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What I think I will do versus what I say I do: Mispredicting marijuana use among teenage drug users

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  • Sainam, Preethika
  • Putsis, William P.
  • Zauberman, Gal

Abstract

Past research examines factors that impact marijuana use. However, there is limited empirical evidence regarding the combined role of previous experience, attitudes and the situation in determining present and future marijuana use. We fill this gap by studying factors that affect misprediction of marijuana use among teenagers. Specifically, we study (1) whether individuals are able to correctly predict their future marijuana use, (2) the direction of misprediction (over versus under prediction) and (3) the factors that affect errors in prediction.

Suggested Citation

  • Sainam, Preethika & Putsis, William P. & Zauberman, Gal, 2018. "What I think I will do versus what I say I do: Mispredicting marijuana use among teenage drug users," Journal of Business Research, Elsevier, vol. 85(C), pages 317-324.
    • Handle: RePEc:eee:jbrese:v:85:y:2018:i:c:p:317-324
    DOI: 10.1016/j.jbusres.2018.01.026
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    Cited by:

    1. Cowan, Kirsten, 2020. "Anything you can imagine is possible: How imagining can overcome visceral drive states elicited in promotional advertising," Journal of Business Research, Elsevier, vol. 120(C), pages 529-538.

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