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Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

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Listed:
  • Robert Meyer
  • Joachim Vosgerau
  • Vishal Singh
  • Joel Urbany
  • Gal Zauberman
  • Michael Norton
  • Tony Cui
  • Brian Ratchford
  • Alessandro Acquisti
  • David Bell
  • Barbara Kahn

Abstract

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  • Robert Meyer & Joachim Vosgerau & Vishal Singh & Joel Urbany & Gal Zauberman & Michael Norton & Tony Cui & Brian Ratchford & Alessandro Acquisti & David Bell & Barbara Kahn, 2010. "Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research," Marketing Letters, Springer, vol. 21(3), pages 301-315, September.
    • Handle: RePEc:kap:mktlet:v:21:y:2010:i:3:p:301-315
    DOI: 10.1007/s11002-010-9109-y
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    4. Yuxin Chen & Ozge Turut, 2018. "Entry deterrence/accommodation with imperfect strategic thinking capability," Quantitative Marketing and Economics (QME), Springer, vol. 16(2), pages 175-207, June.

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