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Experiential analysis of automotive consumption

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  • Earl, Peter E.

Abstract

This paper uses introspection and deconstruction as tools to improve understanding of how decisions to purchase cars are made and how a person's preferences evolve in the long run. It is based on a much longer, downloadable account of experience with 18 cars over a 30-year period that involves motoring in the UK, Australia and New Zealand. Many of the implications drawn from this account contradict conventional economic perspectives on consumer behavior, particularly regarding the presumed use of tradeoffs, the lack of significance of past choices for current actions, and the rationality of responses to information problems and the availability of credit. The paper also reflects on how introspective research is to be used: not as an empirical ‘sample of one’ but as a means of identifying potential problems with existing theories and suggesting new hypotheses to explore more systematically.

Suggested Citation

  • Earl, Peter E., 2012. "Experiential analysis of automotive consumption," Journal of Business Research, Elsevier, vol. 65(7), pages 1067-1072.
    • Handle: RePEc:eee:jbrese:v:65:y:2012:i:7:p:1067-1072
    DOI: 10.1016/j.jbusres.2011.02.013
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    References listed on IDEAS

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    1. Matthew Rabin & Ted O'Donoghue, 1999. "Doing It Now or Later," American Economic Review, American Economic Association, vol. 89(1), pages 103-124, March.
    2. Peter E. Earl & Tim Wakeley, 2009. "Price-based versus Standards-based Approaches to Reducing Car Addiction and Other Environmentally Destructive Activities," Chapters, in: Richard P.F. Holt & Steven Pressman & Clive L. Spash (ed.), Post Keynesian and Ecological Economics, chapter 8, Edward Elgar Publishing.
    3. Arnould, Eric J & Price, Linda L, 1993. "River Magic: Extraordinary Experience and the Extended Service Encounter," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 24-45, June.
    4. Earl, Peter E., 2001. "Simon's travel theorem and the demand for live music," Journal of Economic Psychology, Elsevier, vol. 22(3), pages 335-358, June.
    5. Elias Khalil, 2001. "The context problematic, behavioral economics and the transactional view: an introduction to 'John Dewey and economic theory'," Journal of Economic Methodology, Taylor & Francis Journals, vol. 10(2), pages 107-130.
    6. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-329, March-Apr.
    7. Celsi, Richard L & Rose, Randall L & Leigh, Thomas W, 1993. "An Exploration of High-Risk Leisure Consumption through Skydiving," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 1-23, June.
    8. Gould, Stephen J, 1991. "The Self-Manipulation of My Pervasive, Perceived Vital Energy through Product Use: An Introspective-Praxis Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 194-207, September.
    9. Darby, Michael R & Karni, Edi, 1973. "Free Competition and the Optimal Amount of Fraud," Journal of Law and Economics, University of Chicago Press, vol. 16(1), pages 67-88, April.
    10. Richard P.F. Holt & Steven Pressman & Clive L. Spash (ed.), 2009. "Post Keynesian and Ecological Economics," Books, Edward Elgar Publishing, number 12988.
    11. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
    12. Thaler, Richard, 1980. "Toward a positive theory of consumer choice," Journal of Economic Behavior & Organization, Elsevier, vol. 1(1), pages 39-60, March.
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    Cited by:

    1. Brette, Olivier & Buhler, Thomas & Lazaric, Nathalie & Marechal, Kevin, 2014. "Reconsidering the nature and effects of habits in urban transportation behavior," Journal of Institutional Economics, Cambridge University Press, vol. 10(3), pages 399-426, September.
    2. Long, Zoe & Kormos, Christine & Sussman, Reuven & Axsen, Jonn, 2021. "MPG, fuel costs, or savings? Exploring the role of information framing in consumer valuation of fuel economy using a choice experiment," Transportation Research Part A: Policy and Practice, Elsevier, vol. 146(C), pages 109-127.

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