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How habit and satisfaction affects player retention for online gambling

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  • Jolley, Bill
  • Mizerski, Richard
  • Olaru, Doina
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    File URL: http://www.sciencedirect.com/science/article/B6V7S-4JX376P-1/2/1766bcdda4e90dc0c7981ffda7428e19
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    Bibliographic Info

    Article provided by Elsevier in its journal Journal of Business Research.

    Volume (Year): 59 (2006)
    Issue (Month): 6 (June)
    Pages: 770-777

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    Handle: RePEc:eee:jbrese:v:59:y:2006:i:6:p:770-777

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    Web page: http://www.elsevier.com/locate/jbusres

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    1. Gardial, Sarah Fisher, et al, 1994. " Comparing Consumers' Recall of Prepurchase and Postpurchase Product Evaluation Experiences," Journal of Consumer Research, University of Chicago Press, vol. 20(4), pages 548-60, March.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Ehrenberg, Andrew S. C. & Uncles, Mark D. & Goodhardt, Gerald J., 2004. "Understanding brand performance measures: using Dirichlet benchmarks," Journal of Business Research, Elsevier, vol. 57(12), pages 1307-1325, December.
    4. Oliver, Richard L, 1993. " Cognitive, Affective, and Attribute BAses of the Satisfaction Response," Journal of Consumer Research, University of Chicago Press, vol. 20(3), pages 418-30, December.
    5. Ruth N. Bolton, 1998. "A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction," Marketing Science, INFORMS, vol. 17(1), pages 45-65.
    6. Uncles, Mark D. & Ehrenberg, Andrew S. C. & Goodhardt, Gerald J., 2004. "Reply to commentary on "Understanding brand performance measures: using Dirichlet benchmarks"," Journal of Business Research, Elsevier, vol. 57(12), pages 1329-1330, December.
    7. Eugene W. Anderson & Mary W. Sullivan, 1993. "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, INFORMS, vol. 12(2), pages 125-143.
    8. Mellens, M & Dekimpe, Marnik & Steenkamp, J, 1996. "A review of brand-loyalty measures in marketing," Open Access publications from Katholieke Universiteit Leuven urn:hdl:123456789/119352, Katholieke Universiteit Leuven.
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    Cited by:
    1. Guo, Lin & Xiao, Jing Jian & Tang, Chuanyi, 2009. "Understanding the psychological process underlying customer satisfaction and retention in a relational service," Journal of Business Research, Elsevier, vol. 62(11), pages 1152-1159, November.
    2. Mowen, John C. & Fang, Xiang & Scott, Kristin, 2009. "A hierarchical model approach for identifying the trait antecedents of general gambling propensity and of four gambling-related genres," Journal of Business Research, Elsevier, vol. 62(12), pages 1262-1268, December.
    3. Desmond Lam & Richard Mizerski, 2009. "An investigation into gambling purchases using the NBD and NBD–Dirichlet models," Marketing Letters, Springer, vol. 20(3), pages 263-276, September.

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