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Ethical ideologies, perceived gambling value, and gambling commitment: An Asian perspective

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  • Ndubisi, Nelson Oly
  • Nataraajan, Rajan
  • Chew, Jennie

Abstract

This study evaluates the relationship between ethical ideology and gambling commitment, and the moderating effect of perceived gambling value. Through a field survey of patrons of a leading Asia's gambling establishment, 382 usable responses were received. Data were analyzed using factor analysis and hierarchical multiple regression. The results show that ethical ideologies and perceived gambling value predict a significant amount of variance in gambling commitment. Specifically, idealism has a negative relationship with number of years of gambling and amount gambled. Relativism associates positively with number of years of gambling and amount gambled. Customer value negatively moderates the relationship between idealism and the two dimensions of commitment, and positively moderates the relationship between relativism and the commitment dimensions. Furthermore, idealism has a negative effect on perceived gambling value, and relativism has a positive effect on perceived gambling value.

Suggested Citation

  • Ndubisi, Nelson Oly & Nataraajan, Rajan & Chew, Jennie, 2014. "Ethical ideologies, perceived gambling value, and gambling commitment: An Asian perspective," Journal of Business Research, Elsevier, vol. 67(2), pages 128-135.
    • Handle: RePEc:eee:jbrese:v:67:y:2014:i:2:p:128-135
    DOI: 10.1016/j.jbusres.2012.11.004
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    References listed on IDEAS

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    1. Dubinsky, Alan J. & Nataraajan, Rajan & Huang, Wen-Yeh, 2005. "Consumers' moral philosophies: identifying the idealist and the relativist," Journal of Business Research, Elsevier, vol. 58(12), pages 1690-1701, December.
    2. Ndubisi, Nelson Oly, 2012. "Mindfulness, reliability, pre-emptive conflict handling, customer orientation and outcomes in Malaysia's healthcare sector," Journal of Business Research, Elsevier, vol. 65(4), pages 537-546.
    3. Jolley, Bill & Mizerski, Richard & Olaru, Doina, 2006. "How habit and satisfaction affects player retention for online gambling," Journal of Business Research, Elsevier, vol. 59(6), pages 770-777, June.
    4. de Farias, Salomão Alencar & Nataraajan, Rajan & Kovacs, Erica Piros, 2009. "Global business partnering among family-owned enterprises," Journal of Business Research, Elsevier, vol. 62(6), pages 667-672, June.
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