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Hey Alexa! A Magic Spell of Social Glue?: Sharing a Smart Voice Assistant Speaker and Its Impact on Users’ Perception of Group Harmony

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  • Kiljae Lee

    (Embry-Riddle Aeronautical University)

  • Kyung Young Lee

    (Dalhousie University)

  • Lorn Sheehan

    (Dalhousie University)

Abstract

Unlike most other computing devices that are known to isolate their users, Smart Voice Assistant Speaker (SVAS) appears to improve the perception of social cohesion (i.e., Group Harmony) among its co-users. We hypothesize that the social cues emanated from the continued, and habituated, use of SVAS develop the “illusion of intimacy” which, in turn, ripples through the entire group, and help fulfill the need for social integration. The data collected from 218 families support this hypothesis. We argue that just as a puppy dog contributes to a happy family, so does the SVAS contributes to the social dynamics by making the users unconsciously fulfill their psychological needs and by increasing actual conversations among its users. Incidentally, the study compared the relative influence of three factors (the beta weight of “Hedonic Motivation” being the highest, followed by “Compatibility,” and then “Perceived Security”) that, as a whole, explain over 60% of the variance in Satisfaction of post-adoption SVAS use.

Suggested Citation

  • Kiljae Lee & Kyung Young Lee & Lorn Sheehan, 2020. "Hey Alexa! A Magic Spell of Social Glue?: Sharing a Smart Voice Assistant Speaker and Its Impact on Users’ Perception of Group Harmony," Information Systems Frontiers, Springer, vol. 22(3), pages 563-583, June.
    • Handle: RePEc:spr:infosf:v:22:y:2020:i:3:d:10.1007_s10796-019-09975-1
    DOI: 10.1007/s10796-019-09975-1
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    Cited by:

    1. Alex Mari & Andreina Mandelli & René Algesheimer, 2023. "Shopping with Voice Assistants: How Empathy Affects Individual and Family Decision-Making Outcomes," Working Papers 399, University of Zurich, Department of Business Administration (IBW).
    2. Priya Seetharaman & Saji K. Mathew & Maung K. Sein & Ravindra Babu Tallamraju, 2020. "Being (more) Human in a Digitized World," Information Systems Frontiers, Springer, vol. 22(3), pages 529-532, June.
    3. Edona Elshan & Naim Zierau & Christian Engel & Andreas Janson & Jan Marco Leimeister, 2022. "Understanding the Design Elements Affecting User Acceptance of Intelligent Agents: Past, Present and Future," Information Systems Frontiers, Springer, vol. 24(3), pages 699-730, June.
    4. Yoon, Sang-Hyeak & Park, Ga-Yun & Kim, Hee-Woong, 2022. "Unraveling the relationship between the dimensions of user experience and user satisfaction: A smart speaker case," Technology in Society, Elsevier, vol. 71(C).
    5. Hu, Qian & Pan, Zhao, 2023. "Can AI benefit individual resilience? The mediation roles of AI routinization and infusion," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    6. Priya Seetharaman & Saji K. Mathew & Maung K. Sein & Ravindra Babu Tallamraju, 0. "Being (more) Human in a Digitized World," Information Systems Frontiers, Springer, vol. 0, pages 1-4.
    7. Stefan Stieglitz & Milad Mirbabaie & Nicholas R. J. Möllmann & Jannik Rzyski, 2022. "Collaborating with Virtual Assistants in Organizations: Analyzing Social Loafing Tendencies and Responsibility Attribution," Information Systems Frontiers, Springer, vol. 24(3), pages 745-770, June.
    8. Aw, Eugene Cheng-Xi & Tan, Garry Wei-Han & Cham, Tat-Huei & Raman, Ramakrishnan & Ooi, Keng-Boon, 2022. "Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants," Technological Forecasting and Social Change, Elsevier, vol. 180(C).

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