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Farmer Cooperatives’ Intention to Adopt Agricultural Information Technology—Mediating Effects of Attitude

Author

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  • Ya-na Wang

    (Faculty of Agricultural equipment of Jiangsu University)

  • Lifu Jin

    (School of Management of Jiangsu University)

  • Hanping Mao

    (Faculty of Agricultural equipment of Jiangsu University)

Abstract

Based on the technology acceptance model and technology–organization–environment framework, this study has developed a new model to explain the adoption of agricultural information technology (AIT) by farmer cooperatives from the combination perspective of individual and organization using four factors: cooperatives’ factors, environmental factors, technological factors, and leaders’ attitude towards AIT. Data was collected from a survey of farmer cooperatives and was analyzed using structural equation modelling. The model showed a good fit with findings indicating that the cooperatives’ and environmental factors positively influence the intentions of farmer cooperatives to adopt AIT. Again, the results depict that the technological factors have no significant effect. Leaders’ attitude towards AIT has a mediating effect on the relationships between the environmental, the cooperatives’, as well as the technological factors and the intentions to adopt AIT. The results will guide promotional strategies by technology providers and help government agencies better optimize policies to promote widespread use of AIT.

Suggested Citation

  • Ya-na Wang & Lifu Jin & Hanping Mao, 2019. "Farmer Cooperatives’ Intention to Adopt Agricultural Information Technology—Mediating Effects of Attitude," Information Systems Frontiers, Springer, vol. 21(3), pages 565-580, June.
    • Handle: RePEc:spr:infosf:v:21:y:2019:i:3:d:10.1007_s10796-019-09909-x
    DOI: 10.1007/s10796-019-09909-x
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    2. Perdana, Arif & Lee, Hwee Hoon & Arisandi, Desi & Koh, SzeKee, 2022. "Accelerating data analytics adoption in small and mid-size enterprises: A Singapore context," Technology in Society, Elsevier, vol. 69(C).
    3. Arpan Kumar Kar & Vigneswara Ilavarasan & M. P. Gupta & Marijn Janssen & Ravi Kothari, 2019. "Moving beyond Smart Cities: Digital Nations for Social Innovation & Sustainability," Information Systems Frontiers, Springer, vol. 21(3), pages 495-501, June.
    4. Elisa Giampietri & Samuele Trestini, 2020. "Analysing farmers' intention to adopt web marketing under a technology-organisation-environment perspective: A case study in Italy," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 66(5), pages 226-233.
    5. Ashish Kumar Jha & Indranil Bose, 2021. "Linking Drivers and Outcomes of Innovation in IT Firms: The Role of Partnerships," Information Systems Frontiers, Springer, vol. 23(6), pages 1593-1607, December.
    6. Ghazanfar Ali Abbasi & Noor Fareen Abdul Rahim & Hongyan Wu & Mohammad Iranmanesh & Benjamin Ng Chee Keong, 2022. "Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator," SAGE Open, , vol. 12(1), pages 21582440211, January.
    7. Wajeeha Aslam & Syed Tehseen Jawaid, 2023. "Systematic Review of Green Banking Adoption: Following PRISMA Protocols," IIM Kozhikode Society & Management Review, , vol. 12(2), pages 213-233, July.

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