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Green information systems use in social enterprise: the case of a community-led eco-localization website in the West Midlands region of the UK

Author

Listed:
  • Roya Gholami

    (University of Illinois at Springfield)

  • Alemayehu Molla

    (University of Illinois at Springfield)

  • Suparna Goswami

    (University of Illinois at Springfield)

  • Christopher Brewster

    (University of Illinois at Springfield)

Abstract

This study examines the intention of environmentally-oriented social enterprises to continue using Green IS (an eco-localization website here) in Herefordshire located in the West Midlands region of the United Kingdom. The Herefordshire Greenlinks (HGL) Association is a local business community that operates primarily through the HGL Website in order to help local social enterprises find and trade local eco-friendly goods and services. It is an example of a “market-based” approach to solving social and environmental issues that is inspired by a bottom-up view of community development and eco-localization. Based on the theory of uses and gratification of media use and the new environmental paradigm, we propose a research model that outlines the various factors contributing to intention to continue using an eco-localization website. The research model and its associated hypotheses were empirically tested using a dataset generated from a survey of 83 small social enterprises. The results demonstrate the importance of three different types of gratification – content, social and performance gratification as well as users’ environmental concerns in determining the intention to continue using an eco-localization website. This study contributes to the Green IS literature by extending research to the social sector environment, and it also provides practical insight for designers of such community-led eco-localization websites.

Suggested Citation

  • Roya Gholami & Alemayehu Molla & Suparna Goswami & Christopher Brewster, 0. "Green information systems use in social enterprise: the case of a community-led eco-localization website in the West Midlands region of the UK," Information Systems Frontiers, Springer, vol. 0, pages 1-17.
    • Handle: RePEc:spr:infosf:v::y::i::d:10.1007_s10796-016-9733-z
    DOI: 10.1007/s10796-016-9733-z
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    References listed on IDEAS

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    1. Zhaojun Yang & Jun Sun & Yali Zhang & Ying Wang, 0. "Peas and carrots just because they are green? Operational fit between green supply chain management and green information system," Information Systems Frontiers, Springer, vol. 0, pages 1-19.
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    2. Lydia Ottlewski, 2021. "Building and Strengthening Community at the Margins of Society through Social Enterprise," Sustainability, MDPI, vol. 13(21), pages 1-15, October.
    3. Muhammad Talha Khan & Muhammad Dawood Idrees & Muhammad Rauf & Abdul Sami & Arsalan Ansari & Atif Jamil, 2022. "Green Supply Chain Management Practices’ Impact on Operational Performance with the Mediation of Technological Innovation," Sustainability, MDPI, vol. 14(6), pages 1-22, March.

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