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The "top-of-the-line" influence on the buyer-seller relationship

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  • Donoho, Casey L.

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  • Donoho, Casey L., 2003. "The "top-of-the-line" influence on the buyer-seller relationship," Journal of Business Research, Elsevier, vol. 56(4), pages 303-309, April.
  • Handle: RePEc:eee:jbrese:v:56:y:2003:i:4:p:303-309
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    References listed on IDEAS

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    1. Richard H. Thaler, 2008. "Mental Accounting and Consumer Choice," Marketing Science, INFORMS, vol. 27(1), pages 15-25, 01-02.
    2. Northcraft, Gregory B. & Neale, Margaret A., 1987. "Experts, amateurs, and real estate: An anchoring-and-adjustment perspective on property pricing decisions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 39(1), pages 84-97, February.
    3. Joyce, Ej & Biddle, Gc, 1981. "Anchoring And Adjustment In Probabilistic Inference In Auditing," Journal of Accounting Research, Wiley Blackwell, vol. 19(1), pages 120-145.
    4. Zaichkowsky, Judith Lynne, 1985. "Measuring the Involvement Construct," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 341-352, December.
    5. Bettman, James R & John, Deborah Roedder & Scott, Carol A, 1986. "Covariation Assessment by Consumers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(3), pages 316-326, December.
    6. Donoho, Casey L. & Swenson, Michael J., 1996. "Top-down versus bottom-up sales tactics effects on the presentation of a product line," Journal of Business Research, Elsevier, vol. 37(1), pages 51-61, September.
    7. Petroshius, Susan M & Monroe, Kent B, 1987. "Effect of Product-Line Pricing Characteristics on Product Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 511-519, March.
    8. Biswas, Abhijit & Wilson, Elizabeth J. & Licata, Jane W., 1993. "Reference pricing studies in marketing: A synthesis of research results," Journal of Business Research, Elsevier, vol. 27(3), pages 239-256, July.
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    Cited by:

    1. Haas, Alexander & Kenning, Peter, 2014. "Utilitarian and Hedonic Motivators of Shoppers’ Decision to Consult with Salespeople," Journal of Retailing, Elsevier, vol. 90(3), pages 428-441.

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