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Why is your company not robotic? The technology and human capital needed by firms to become robotic

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  • Ballestar, María Teresa
  • García-Lazaro, Aida
  • Sainz, Jorge
  • Sanz, Ismael

Abstract

The impact of companies’ adoption of robotics is increasingly interesting. This study aims to elucidate how the adoption of these technologies will affect companies and society. Companies that use these technologies expect to gain a competitive advantage, but robotization implies risks that must be managed by companies and governments. This research focuses on one of the most sensitive elements of this transformation process—the workforce.

Suggested Citation

  • Ballestar, María Teresa & García-Lazaro, Aida & Sainz, Jorge & Sanz, Ismael, 2022. "Why is your company not robotic? The technology and human capital needed by firms to become robotic," Journal of Business Research, Elsevier, vol. 142(C), pages 328-343.
    • Handle: RePEc:eee:jbrese:v:142:y:2022:i:c:p:328-343
    DOI: 10.1016/j.jbusres.2021.12.061
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