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A meta-analysis of price change fairness perceptions

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  • Tarrahi, Farid
  • Eisend, Martin
  • Dost, Florian

Abstract

The dual entitlement principle suggests that price change motives influence price fairness perceptions. A meta-analysis replicates this finding, and shows that the negative effect of unjustified motives is stronger than the positive effect of cost-justified motives; motive effects are independent of the magnitude of the price change; and price fairness is explained better by price changes than by motives. The relationship between price change and price fairness follows a cubic function, indicating satiation effects for high price changes.

Suggested Citation

  • Tarrahi, Farid & Eisend, Martin & Dost, Florian, 2016. "A meta-analysis of price change fairness perceptions," International Journal of Research in Marketing, Elsevier, vol. 33(1), pages 199-203.
    • Handle: RePEc:eee:ijrema:v:33:y:2016:i:1:p:199-203
    DOI: 10.1016/j.ijresmar.2015.10.004
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    References listed on IDEAS

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    3. Riquelme, Isabel P. & Román, Sergio & Cuestas, Pedro J. & Iacobucci, Dawn, 2019. "The Dark Side of Good Reputation and Loyalty in Online Retailing: When Trust Leads to Retaliation through Price Unfairness," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 35-52.
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    5. Schlereth, Christian & Skiera, Bernd & Schulz, Fabian, 2018. "Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans," European Journal of Operational Research, Elsevier, vol. 269(3), pages 1165-1179.
    6. Kalyanaram, Gurumurthy & Winer, Russell S., 2022. "Behavioral response to price: Data-based insights and future research for retailing," Journal of Retailing, Elsevier, vol. 98(1), pages 46-70.

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