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A managerial capital perspective on chief marketing officer succession

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  • Wang, Rui
  • Saboo, Alok R.
  • Grewal, Rajdeep

Abstract

Recognizing the importance of the person who occupies the chief marketing officer (CMO) position, we posit that a CMO's managerial capital, as signaled by his or her education, origin, and experience, indicates what a new CMO can bring to the table. We theorize that the value of CMO managerial capital is contingent on organizational demographics (firm age and size) and industry environment (dynamism and growth). Results from multi-source data collected on 303 CMO successions between 1996 and 2009 and an event study approach with corrections for unobserved heterogeneity and endogeneity reveals a positive influence of CMO's education and outsider status on abnormal returns associated with CMO succession and a U-shaped relationship between CMO experience and firm value. In terms of the moderation effects, we find that the value of CMO experience increases as the firm size increases; value of CMO external origin decreases whereas that of CMO experience increases with firm age; value of CMO education increases whereas that of outsider status and experience decreases with industry dynamism; and value of CMO education and experience increases as industry growth increases.

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  • Wang, Rui & Saboo, Alok R. & Grewal, Rajdeep, 2015. "A managerial capital perspective on chief marketing officer succession," International Journal of Research in Marketing, Elsevier, vol. 32(2), pages 164-178.
    • Handle: RePEc:eee:ijrema:v:32:y:2015:i:2:p:164-178
    DOI: 10.1016/j.ijresmar.2014.11.001
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    3. Dominik Mahr & Aric Rindfleisch & Rebecca Slotegraaf, 2015. "Enhancing Crowdsourcing Success: the Role of Creative and Deliberate Problem-Solving Styles," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 2(3), pages 209-221, September.
    4. Sharma, Amalesh & Moses, Aditya Christopher & Borah, Sourav Bikash & Adhikary, Anirban, 2020. "Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance: An institutional logics perspective," Journal of Business Research, Elsevier, vol. 107(C), pages 138-152.
    5. Cecilia Wiedeck & Andreas Engelen, 2018. "The copycat CMO: firms’ imitative behavior as an explanation for CMO presence," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 632-651, July.
    6. Carmen-Maria Albrecht & Stefan Hattula & Donald R. Lehmann, 2017. "The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers," Journal of the Academy of Marketing Science, Springer, vol. 45(5), pages 720-740, September.
    7. Healey, John & Mintz, Ofer, 2021. "What if your owners also own other firms in your industry? The relationship between institutional common ownership, marketing, and firm performance," International Journal of Research in Marketing, Elsevier, vol. 38(4), pages 838-856.
    8. Wenbin Sun & Rahul Govind, 2022. "A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 176(1), pages 89-109, February.
    9. Pravin Nath & Vijay Mahajan, 2017. "Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover," Journal of the Academy of Marketing Science, Springer, vol. 45(1), pages 93-118, January.
    10. Vaid, Shashank & Ahearne, Michael & Honig, Benson & Krause, Ryan, 2023. "Customer-related executive leadership turnover and firm performance: A dilemma of firm-level human resource contingencies," Journal of Business Research, Elsevier, vol. 159(C).
    11. Shuba Srinivasan & Dominique M. Hanssens, 2022. "Marketing and Firm Value," Foundations and Trends(R) in Marketing, now publishers, vol. 17(2), pages 57-138, July.
    12. Lim, Leon Gim & Tuli, Kapil R. & Dekimpe, Marnik G., 2018. "Investors' evaluations of price-increase preannouncements," International Journal of Research in Marketing, Elsevier, vol. 35(3), pages 359-377.
    13. Pravin Nath & Neeraj Bharadwaj, 2020. "Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters," Journal of the Academy of Marketing Science, Springer, vol. 48(4), pages 670-694, July.
    14. Skiera, Bernd & Bayer, Emanuel & Schöler, Lisa, 2017. "What should be the dependent variable in marketing-related event studies?," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 641-659.
    15. Adam J. Bock & Andreas B. Eisengerich & Dmitry Sharapov & Gerard George, 2015. "Innovation and Leadership," SAGE Open, , vol. 5(2), pages 21582440155, June.

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