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Investigating the immediate and long-term effects of job stressors on frontline service employees

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  • Whiting, Anita
  • Donthu, Naveen
  • Baker, Andrew M.

Abstract

Two studies investigate the immediate and long-term effects of job stressors on frontline service employees (FSEs). Using cognitive appraisal theory, we develop and test a conceptual model of two job stressors (crowding and emotional labor) that affect coping strategies and job outcomes. Study 1, which is a field experiment, investigates the immediate effects of crowding in a single firm. Study 2 extends the findings of Study 1 and investigates the long-term effects of emotional labor and crowding on FSEs across multiple firms. The results show that crowding has a negative impact on coping strategies and job-related outcomes. In addition, emotional labor can lead to long-term negative outcomes, such as emotional exhaustion and decreased job retention, for some FSEs. Consequently, service organizations should consider strategies or tactics that prevent high levels of customer crowding and help FSEs deal with emotional labor.

Suggested Citation

  • Whiting, Anita & Donthu, Naveen & Baker, Andrew M., 2011. "Investigating the immediate and long-term effects of job stressors on frontline service employees," International Journal of Research in Marketing, Elsevier, vol. 28(4), pages 319-331.
    • Handle: RePEc:eee:ijrema:v:28:y:2011:i:4:p:319-331
    DOI: 10.1016/j.ijresmar.2011.05.006
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    References listed on IDEAS

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    1. Eroglu, Sevgin A. & Machleit, Karen & Barr, Terri Feldman, 2005. "Perceived retail crowding and shopping satisfaction: the role of shopping values," Journal of Business Research, Elsevier, vol. 58(8), pages 1146-1153, August.
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    4. Hui, Michael K & Bateson, John E G, 1991. "Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 174-184, September.
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    1. Karatepe, Osman M. & Choubtarash, Homa, 2014. "The effects of perceived crowding, emotional dissonance, and emotional exhaustion on critical job outcomes: A study of ground staff in the airline industry," Journal of Air Transport Management, Elsevier, vol. 40(C), pages 182-191.
    2. Butori, Raphaëlle & De Bruyn, Arnaud, 2013. "So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments," International Journal of Research in Marketing, Elsevier, vol. 30(4), pages 358-367.
    3. Zafar Iqbal & Asif Mehmood Mirza & Muhammad Sajid & Muhammad Adeel, 2018. "Impact of Emotional Labor on Emotional Exhaustion and Job Satisfaction in Public Sector Organizations," International Journal of Human Resource Studies, Macrothink Institute, vol. 8(4), pages 208226-2082, December.
    4. Habel, Johannes & Alavi, Sascha & Pick, Doreén, 2017. "When serving customers includes correcting them: Understanding the ambivalent effects of enforcing service rules," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 919-941.

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