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Relevance of functional flexibility for heterogeneous sales response models: A comparison of parametric and semi-nonparametric models

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  • Hruschka, Harald

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  • Hruschka, Harald, 2006. "Relevance of functional flexibility for heterogeneous sales response models: A comparison of parametric and semi-nonparametric models," European Journal of Operational Research, Elsevier, vol. 174(2), pages 1009-1020, October.
    • Handle: RePEc:eee:ejores:v:174:y:2006:i:2:p:1009-1020
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    References listed on IDEAS

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    1. Geweke, John, 1989. "Bayesian Inference in Econometric Models Using Monte Carlo Integration," Econometrica, Econometric Society, vol. 57(6), pages 1317-1339, November.
    2. Hruschka, Harald, 1993. "Determining market response functions by neural network modeling: A comparison to econometric techniques," European Journal of Operational Research, Elsevier, vol. 66(1), pages 27-35, April.
    3. Chib, Siddhartha & Greenberg, Edward, 1996. "Markov Chain Monte Carlo Simulation Methods in Econometrics," Econometric Theory, Cambridge University Press, vol. 12(3), pages 409-431, August.
    4. Pagan,Adrian & Ullah,Aman, 1999. "Nonparametric Econometrics," Cambridge Books, Cambridge University Press, number 9780521355643.
    5. Stefan Lang & Samson B. Adebayo & Ludwig Fahrmeir & Winfried J. Steiner, 2003. "Bayesian Geoadditive Seemingly Unrelated Regression," Computational Statistics, Springer, vol. 18(2), pages 263-292, July.
    6. Harald Hruschka, 2001. "An Artificial Neural Net Attraction Model (Annam) To Analyze Market Share Effects Of Marketing Instruments," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 53(1), pages 27-40, January.
    7. Train,Kenneth E., 2009. "Discrete Choice Methods with Simulation," Cambridge Books, Cambridge University Press, number 9780521747387.
    8. Alan L. Montgomery, 1997. "Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data," Marketing Science, INFORMS, vol. 16(4), pages 315-337.
    9. Baesens, Bart & Viaene, Stijn & Van den Poel, Dirk & Vanthienen, Jan & Dedene, Guido, 2002. "Bayesian neural network learning for repeat purchase modelling in direct marketing," European Journal of Operational Research, Elsevier, vol. 138(1), pages 191-211, April.
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    Cited by:

    1. Weber, Anett & Steiner, Winfried J., 2021. "Modeling price response from retail sales: An empirical comparison of models with different representations of heterogeneity," European Journal of Operational Research, Elsevier, vol. 294(3), pages 843-859.
    2. Haase, Knut & Müller, Sven, 2014. "Upper and lower bounds for the sales force deployment problem with explicit contiguity constraints," European Journal of Operational Research, Elsevier, vol. 237(2), pages 677-689.
    3. Lang, Stefan & Steiner, Winfried J. & Weber, Anett & Wechselberger, Peter, 2015. "Accommodating heterogeneity and nonlinearity in price effects for predicting brand sales and profits," European Journal of Operational Research, Elsevier, vol. 246(1), pages 232-241.

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