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Bayesian neural network learning for repeat purchase modelling in direct marketing

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Author Info

  • Baesens, Bart
  • Viaene, Stijn
  • Van den Poel, Dirk
  • Vanthienen, Jan
  • Dedene, Guido

Abstract

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Bibliographic Info

Article provided by Elsevier in its journal European Journal of Operational Research.

Volume (Year): 138 (2002)
Issue (Month): 1 (April)
Pages: 191-211

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Handle: RePEc:eee:ejores:v:138:y:2002:i:1:p:191-211

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Web page: http://www.elsevier.com/locate/eor

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Citations

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Cited by:
  1. Stefan Lessmann & Stefan Voß, 2010. "Customer-Centric Decision Support," Business & Information Systems Engineering, Springer, vol. 2(2), pages 79-93, April.
  2. G. Verstraeten & D. Van Den Poel, 2004. "The Impact of Sample Bias on Consumer Credit Scoring Performance and Profitability," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/232, Ghent University, Faculty of Economics and Business Administration.
  3. Baumgartner, Bernhard & Hruschka, Harald, 2005. "Allocation of catalogs to collective customers based on semiparametric response models," European Journal of Operational Research, Elsevier, vol. 162(3), pages 839-849, May.
  4. Buckinx, Wouter & Van den Poel, Dirk, 2005. "Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting," European Journal of Operational Research, Elsevier, vol. 164(1), pages 252-268, July.
  5. W. Buckinx & E. Moons & D. Van Den Poel & G. Wets, 2003. "Customer-Adapted Coupon Targeting Using Feature Selection," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/201, Ghent University, Faculty of Economics and Business Administration.
  6. B. Larivière & D. Van Den Poel, 2004. "Predicting Customer Retention and Profitability by Using Random Forests and Regression Forests Techniques," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/282, Ghent University, Faculty of Economics and Business Administration.
  7. Van den Poel, Dirk & Lariviere, Bart, 2004. "Customer attrition analysis for financial services using proportional hazard models," European Journal of Operational Research, Elsevier, vol. 157(1), pages 196-217, August.
  8. Mihai TICHINDELEAN, 2013. "Models Used for Measuring Customer Engagement," Expert Journal of Marketing, Sprint Investify, vol. 1(1), pages 38-49.
  9. J. Burez & D. Van Den Poel, 2008. "Handling class imbalance in customer churn prediction," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/517, Ghent University, Faculty of Economics and Business Administration.
  10. Van den Poel, Dirk & Buckinx, Wouter, 2005. "Predicting online-purchasing behaviour," European Journal of Operational Research, Elsevier, vol. 166(2), pages 557-575, October.
  11. David Olson & Qing Cao & Ching Gu & Donhee Lee, 2009. "Comparison of customer response models," Service Business, Springer, vol. 3(2), pages 117-130, June.
  12. B. Baesens & T. Van Gestel & M. Stepanova & D. Van Den Poel, 2004. "Neural Network Survival Analysis for Personal Loan Data," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/281, Ghent University, Faculty of Economics and Business Administration.
  13. D. F. Benoit & D. Van Den Poel, 2012. "Improving Customer Retention In Financial Services Using Kinship Network Information," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 12/786, Ghent University, Faculty of Economics and Business Administration.
  14. M. Ballings & D. Van Den Poel, 2012. "The Relevant Length of Customer Event History for Churn Prediction: How long is long enough?," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 12/804, Ghent University, Faculty of Economics and Business Administration.
  15. K. Coussement & D. Van Den Poel, 2008. "Improving Customer Attrition Prediction by Integrating Emotions from Client/Company Interaction Emails and Evaluating Multiple Classifiers," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/527, Ghent University, Faculty of Economics and Business Administration.

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