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Marketing models of consumer heterogeneity

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Author Info
Allenby, Greg M.
Rossi, Peter E.

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File URL: http://www.sciencedirect.com/science/article/B6VC0-3V5MSFR-F/2/4c2517d02d3e86381bb018b63004358a
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Article provided by Elsevier in its journal Journal of Econometrics.

Volume (Year): 89 (1998)
Issue (Month): 1-2 (November)
Pages: 57-78
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Handle: RePEc:eee:econom:v:89:y:1998:i:1-2:p:57-78

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Web page: http://www.elsevier.com/locate/jeconom

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