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Distal order effects in stated preference surveys

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Author Info

  • Cai, Beilei
  • Cameron, Trudy Ann
  • Gerdes, Geoffrey R.

Abstract

Stated preference researchers have previously demonstrated that a good's placement among a sequence of goods in a set of valuation questions (i.e. proximal order effects) can have a substantial impact on people's valuations of these different goods. However, the economic consequences of potential order effects stemming from other questions in a survey, prior to the valuation tasks, have received surprisingly little attention. Using an online climate change survey, we identify order effects created by prior attitude-elicitation questions, and we assess the potential impact of these distal order effects on willingness to pay (WTP) estimates for stylized climate change policies. We find that the order used in prior questions may change people's opinions toward various attributes of the good to be valued, and thereby change WTP by a substantial amount. This paper emphasizes the significance of order effects stemming from preliminary survey questions, and supports a call for diligence in the random ordering of all potentially influential preliminary information in stated preference surveys to minimize inadvertent effects from any single arbitrary ordering.

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Bibliographic Info

Article provided by Elsevier in its journal Ecological Economics.

Volume (Year): 70 (2011)
Issue (Month): 6 (April)
Pages: 1101-1108

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Handle: RePEc:eee:ecolec:v:70:y:2011:i:6:p:1101-1108

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Web page: http://www.elsevier.com/locate/ecolecon

Related research

Keywords: Survey design Order effects Stated preference Non-market valuation Conjoint choice Payment vehicle;

References

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  1. Diane Dupont, 2003. "CVM Embedding Effects When There Are Active, Potentially Active and Passive Users of Environmental Goods," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 25(3), pages 319-341, July.
  2. Loomis John & Lockwood Michael & DeLacy Terry, 1993. "Some Empirical Evidence on Embedding Effects in Contingent Valuation of Forest Protection," Journal of Environmental Economics and Management, Elsevier, vol. 25(1), pages 45-55, July.
  3. Jaeseung Lee & Trudy Cameron, 2008. "Popular Support for Climate Change Mitigation: Evidence from a General Population Mail Survey," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 41(2), pages 223-248, October.
  4. Jason Kinnell & Jeffrey K. Lazo & Donald J. Epp & JaAnn Fisher & James S. Shortle, 2002. "Perceptions and Values for Preventing Ecosystem Change: Pennsylvania Duck Hunters and the Prairie Pothole Region," Land Economics, University of Wisconsin Press, vol. 78(2), pages 228-244.
  5. Payne, John W, et al, 2000. " Valuation of Multiple Environmental Programs," Journal of Risk and Uncertainty, Springer, vol. 21(1), pages 95-115, July.
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  7. Carson Richard T. & Mitchell Robert Cameron, 1995. "Sequencing and Nesting in Contingent Valuation Surveys," Journal of Environmental Economics and Management, Elsevier, vol. 28(2), pages 155-173, March.
  8. Jeremy Clark & Lana Friesen, 2006. "The Causes of Order Effects in Contingent Valuation Surveys: An Experimental Investigation," Working Papers in Economics 06/06, University of Canterbury, Department of Economics and Finance.
  9. Powe, N. A. & Bateman, I. J., 2003. "Ordering effects in nested 'top-down' and 'bottom-up' contingent valuation designs," Ecological Economics, Elsevier, vol. 45(2), pages 255-270, June.
  10. Bosello, Francesco & Roson, Roberto & Tol, Richard S.J., 2006. "Economy-wide estimates of the implications of climate change: Human health," Ecological Economics, Elsevier, vol. 58(3), pages 579-591, June.
  11. Beilei Cai & Trudy Cameron & Geoffrey Gerdes, 2010. "Distributional Preferences and the Incidence of Costs and Benefits in Climate Change Policy," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 46(4), pages 429-458, August.
  12. Jennifer Stewart & Eamon O'Shea & Cam Donaldson & Phil Shackley, 2000. "Do Ordering Effects Matter in Willingness-to-pay Studies of Health Care?," Working Papers 0046, National University of Ireland Galway, Department of Economics, revised 2000.
  13. Kahneman, Daniel & Knetsch, Jack L., 1992. "Valuing public goods: The purchase of moral satisfaction," Journal of Environmental Economics and Management, Elsevier, vol. 22(1), pages 57-70, January.
  14. W. Michael Hanemann, 1994. "Valuing the Environment through Contingent Valuation," Journal of Economic Perspectives, American Economic Association, vol. 8(4), pages 19-43, Fall.
  15. Herriges, Joseph A. & Kling, Catherine L. & Liu, Chih-Chen & Tobias, Justin, 2009. "What Are the Consequences of Consequentiality?," Staff General Research Papers 13034, Iowa State University, Department of Economics.
  16. Knut Veisten & Hans Hoen & Jon Strand, 2004. "Sequencing and the Adding-up Property in Contingent Valuation of Endangered Species: Are Contingent Non-Use Values Economic Values?," Environmental & Resource Economics, European Association of Environmental and Resource Economists, vol. 29(4), pages 419-433, December.
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