IDEAS home Printed from https://ideas.repec.org/a/eee/csdana/v93y2016icp31-45.html
   My bibliography  Save this article

Model-based biclustering of clickstream data

Author

Listed:
  • Melnykov, Volodymyr

Abstract

Navigation patterns expressed by sequences of visited web-sites or categories can characterize the behavior and habits of users. Such web-page routes taken by individuals are commonly called clickstreams. Clustering clickstream sequences is a recent yet challenging problem with many applications. The main difficulty is related to the fact that one needs to group categorical data sequences rather than vectors and the majority of traditional clustering algorithms are not applicable in this setting. The time-related character of data suggests that dynamic models have a better promise than static ones. Model-based clustering relying on the mixture of first order Markov models will be considered. Since the number of distinct web-pages, and therefore the number of states in a Markov process, can be very high, such a mixture model involves a large number of parameters. Thus, grouping states by their similarity to reduce the number of parameters in the model is also proposed. Then, states are clustered along with users providing a biclustering framework. The developed methodology is illustrated on synthetic and real datasets with good results.

Suggested Citation

  • Melnykov, Volodymyr, 2016. "Model-based biclustering of clickstream data," Computational Statistics & Data Analysis, Elsevier, vol. 93(C), pages 31-45.
    • Handle: RePEc:eee:csdana:v:93:y:2016:i:c:p:31-45
    DOI: 10.1016/j.csda.2014.09.016
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0167947314002771
    Download Restriction: Full text for ScienceDirect subscribers only.
    File URL: https://libkey.io/10.1016/j.csda.2014.09.016?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Melnykov, Volodymyr, 2013. "On the distribution of posterior probabilities in finite mixture models with application in clustering," Journal of Multivariate Analysis, Elsevier, vol. 122(C), pages 175-189.
    2. Lawrence Hubert & Phipps Arabie, 1985. "Comparing partitions," Journal of Classification, Springer;The Classification Society, vol. 2(1), pages 193-218, December.
    3. Alan L. Montgomery & Shibo Li & Kannan Srinivasan & John C. Liechty, 2004. "Modeling Online Browsing and Path Analysis Using Clickstream Data," Marketing Science, INFORMS, vol. 23(4), pages 579-595, November.
    4. Biernacki, Christophe & Celeux, Gilles & Govaert, Gerard, 2003. "Choosing starting values for the EM algorithm for getting the highest likelihood in multivariate Gaussian mixture models," Computational Statistics & Data Analysis, Elsevier, vol. 41(3-4), pages 561-575, January.
    5. Cathy Maugis & Gilles Celeux & Marie-Laure Martin-Magniette, 2009. "Variable Selection for Clustering with Gaussian Mixture Models," Biometrics, The International Biometric Society, vol. 65(3), pages 701-709, September.
    6. Raftery, Adrian E. & Dean, Nema, 2006. "Variable Selection for Model-Based Clustering," Journal of the American Statistical Association, American Statistical Association, vol. 101, pages 168-178, March.
    7. Maugis, C. & Celeux, G. & Martin-Magniette, M.-L., 2009. "Variable selection in model-based clustering: A general variable role modeling," Computational Statistics & Data Analysis, Elsevier, vol. 53(11), pages 3872-3882, September.
    8. Christian Hennig, 2010. "Methods for merging Gaussian mixture components," Advances in Data Analysis and Classification, Springer;German Classification Society - Gesellschaft für Klassifikation (GfKl);Japanese Classification Society (JCS);Classification and Data Analysis Group of the Italian Statistical Society (CLADAG);International Federation of Classification Societies (IFCS), vol. 4(1), pages 3-34, April.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Faicel Chamroukhi, 2016. "Piecewise Regression Mixture for Simultaneous Functional Data Clustering and Optimal Segmentation," Journal of Classification, Springer;The Classification Society, vol. 33(3), pages 374-411, October.
    2. Paul D. McNicholas, 2016. "Model-Based Clustering," Journal of Classification, Springer;The Classification Society, vol. 33(3), pages 331-373, October.
    3. Volodymyr Melnykov & Xuwen Zhu, 2019. "Studying crime trends in the USA over the years 2000–2012," Advances in Data Analysis and Classification, Springer;German Classification Society - Gesellschaft für Klassifikation (GfKl);Japanese Classification Society (JCS);Classification and Data Analysis Group of the Italian Statistical Society (CLADAG);International Federation of Classification Societies (IFCS), vol. 13(1), pages 325-341, March.
    4. Yana Melnykov & Xuwen Zhu & Volodymyr Melnykov, 2021. "Transformation mixture modeling for skewed data groups with heavy tails and scatter," Computational Statistics, Springer, vol. 36(1), pages 61-78, March.
    5. Zhu, Xuwen & Melnykov, Volodymyr, 2018. "Manly transformation in finite mixture modeling," Computational Statistics & Data Analysis, Elsevier, vol. 121(C), pages 190-208.
    6. Melnykov, Volodymyr & Zhu, Xuwen, 2018. "On model-based clustering of skewed matrix data," Journal of Multivariate Analysis, Elsevier, vol. 167(C), pages 181-194.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zhu, Xuwen & Melnykov, Volodymyr, 2018. "Manly transformation in finite mixture modeling," Computational Statistics & Data Analysis, Elsevier, vol. 121(C), pages 190-208.
    2. Dolnicar, Sara & Grün, Bettina & Leisch, Friedrich, 2016. "Increasing sample size compensates for data problems in segmentation studies," Journal of Business Research, Elsevier, vol. 69(2), pages 992-999.
    3. Matthieu Marbac & Mohammed Sedki & Tienne Patin, 2020. "Variable Selection for Mixed Data Clustering: Application in Human Population Genomics," Journal of Classification, Springer;The Classification Society, vol. 37(1), pages 124-142, April.
    4. Maugis, C. & Celeux, G. & Martin-Magniette, M.-L., 2011. "Variable selection in model-based discriminant analysis," Journal of Multivariate Analysis, Elsevier, vol. 102(10), pages 1374-1387, November.
    5. Alessandro Casa & Andrea Cappozzo & Michael Fop, 2022. "Group-Wise Shrinkage Estimation in Penalized Model-Based Clustering," Journal of Classification, Springer;The Classification Society, vol. 39(3), pages 648-674, November.
    6. Wang, Ketong & Porter, Michael D., 2018. "Optimal Bayesian clustering using non-negative matrix factorization," Computational Statistics & Data Analysis, Elsevier, vol. 128(C), pages 395-411.
    7. Semhar Michael & Volodymyr Melnykov, 2016. "An effective strategy for initializing the EM algorithm in finite mixture models," Advances in Data Analysis and Classification, Springer;German Classification Society - Gesellschaft für Klassifikation (GfKl);Japanese Classification Society (JCS);Classification and Data Analysis Group of the Italian Statistical Society (CLADAG);International Federation of Classification Societies (IFCS), vol. 10(4), pages 563-583, December.
    8. Luca Scrucca & Adrian Raftery, 2015. "Improved initialisation of model-based clustering using Gaussian hierarchical partitions," Advances in Data Analysis and Classification, Springer;German Classification Society - Gesellschaft für Klassifikation (GfKl);Japanese Classification Society (JCS);Classification and Data Analysis Group of the Italian Statistical Society (CLADAG);International Federation of Classification Societies (IFCS), vol. 9(4), pages 447-460, December.
    9. Floriello, Davide & Vitelli, Valeria, 2017. "Sparse clustering of functional data," Journal of Multivariate Analysis, Elsevier, vol. 154(C), pages 1-18.
    10. Sahin, Özge & Czado, Claudia, 2022. "Vine copula mixture models and clustering for non-Gaussian data," Econometrics and Statistics, Elsevier, vol. 22(C), pages 136-158.
    11. Nema Dean & Rebecca Nugent, 2013. "Clustering student skill set profiles in a unit hypercube using mixtures of multivariate betas," Advances in Data Analysis and Classification, Springer;German Classification Society - Gesellschaft für Klassifikation (GfKl);Japanese Classification Society (JCS);Classification and Data Analysis Group of the Italian Statistical Society (CLADAG);International Federation of Classification Societies (IFCS), vol. 7(3), pages 339-357, September.
    12. Lin, Tsung-I & McLachlan, Geoffrey J. & Lee, Sharon X., 2016. "Extending mixtures of factor models using the restricted multivariate skew-normal distribution," Journal of Multivariate Analysis, Elsevier, vol. 143(C), pages 398-413.
    13. Scrucca, Luca, 2016. "Identifying connected components in Gaussian finite mixture models for clustering," Computational Statistics & Data Analysis, Elsevier, vol. 93(C), pages 5-17.
    14. Paul D. McNicholas, 2016. "Model-Based Clustering," Journal of Classification, Springer;The Classification Society, vol. 33(3), pages 331-373, October.
    15. Cristina Tortora & Paul D. McNicholas & Ryan P. Browne, 2016. "A mixture of generalized hyperbolic factor analyzers," Advances in Data Analysis and Classification, Springer;German Classification Society - Gesellschaft für Klassifikation (GfKl);Japanese Classification Society (JCS);Classification and Data Analysis Group of the Italian Statistical Society (CLADAG);International Federation of Classification Societies (IFCS), vol. 10(4), pages 423-440, December.
    16. Crook Oliver M. & Gatto Laurent & Kirk Paul D. W., 2019. "Fast approximate inference for variable selection in Dirichlet process mixtures, with an application to pan-cancer proteomics," Statistical Applications in Genetics and Molecular Biology, De Gruyter, vol. 18(6), pages 1-20, December.
    17. Monia Ranalli & Roberto Rocci, 2017. "A Model-Based Approach to Simultaneous Clustering and Dimensional Reduction of Ordinal Data," Psychometrika, Springer;The Psychometric Society, vol. 82(4), pages 1007-1034, December.
    18. Cappozzo, Andrea & Greselin, Francesca & Murphy, Thomas Brendan, 2021. "Robust variable selection for model-based learning in presence of adulteration," Computational Statistics & Data Analysis, Elsevier, vol. 158(C).
    19. Xuwen Zhu & Volodymyr Melnykov, 2015. "Probabilistic assessment of model-based clustering," Advances in Data Analysis and Classification, Springer;German Classification Society - Gesellschaft für Klassifikation (GfKl);Japanese Classification Society (JCS);Classification and Data Analysis Group of the Italian Statistical Society (CLADAG);International Federation of Classification Societies (IFCS), vol. 9(4), pages 395-422, December.
    20. Bouveyron, Charles & Brunet-Saumard, Camille, 2014. "Model-based clustering of high-dimensional data: A review," Computational Statistics & Data Analysis, Elsevier, vol. 71(C), pages 52-78.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:csdana:v:93:y:2016:i:c:p:31-45. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/csda .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.