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Stratégie industrielle pour un écosystème en émergence : le cas de la mobilité 2.0, décarbonée, intermodale et collaborative

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  • Carole Donada
  • Guy Fournier

Abstract

?The traditional automotive industry is under a triple pressure due to the geographical evolution of different world markets and the consumers sociocultural changes as well as the public policies which are supporting sustainable development. The demands are not solely directed towards the purchase of a particular automobile product any more but towards the use of a cheaper, 2.0, low-carbon, intermodal and collaborative mobility. Within this disruptive context, we question the organizational and strategic adaptation ability of companies in the actual automotive industry. In reference to other sectors that experienced comparable radical changes in their business models, we propose an organizational approach based on business ecosystems and an implementation of shaping strategies.?

Suggested Citation

  • Carole Donada & Guy Fournier, 2014. "Stratégie industrielle pour un écosystème en émergence : le cas de la mobilité 2.0, décarbonée, intermodale et collaborative," Revue d'économie industrielle, De Boeck Université, vol. 0(4), pages 317-348.
    • Handle: RePEc:cai:reidbu:rei_148_0317
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    References listed on IDEAS

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    7. Frédéric Mazaud, 2006. "De la firme sous-traitante de premier rang à la firme pivot. Une mutation de l'organisation du système productif « Airbus »," Revue d'économie industrielle, De Boeck Université, vol. 0(1), pages 3-3.
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    Cited by:

    1. Carole Donada & Yannick Perez, 2015. "Editorial of the 2015 special issue about Electromobility," Post-Print hal-01424757, HAL.
    2. Carole Donada & Yannick Perez, 2015. "Editorial," Post-Print hal-01660231, HAL.

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