IDEAS home Printed from https://ideas.repec.org/a/ids/ijatma/v13y2013i2p167-182.html
   My bibliography  Save this article

Electric mobility calls for new strategic tools and paradigm for automakers

Author

Listed:
  • Carole Donada

Abstract

The second century of the automotive industry is bringing new opportunities that are paving the way for the revival of electric vehicles (EVs) and the development of electric mobility. However, this raises the question of whether traditional automakers are up to the challenge of adapting to the changing market. In this paper, the author assumes that incumbents are not up to the challenge if they continue to protect the industrial paradigm they established 100 years ago, and to implement their strategy merely by following the recommendations of conventional strategic frameworks. The author also examines how two complementary approaches to strategic marketing - the market orientation approach (MOA) and the value innovation approach (VIA) - can be implemented to construct the base of a new paradigm for automakers.

Suggested Citation

  • Carole Donada, 2013. "Electric mobility calls for new strategic tools and paradigm for automakers," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 13(2), pages 167-182.
  • Handle: RePEc:ids:ijatma:v:13:y:2013:i:2:p:167-182
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=52999
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Reis, Anabela & Heitor, Manuel & Amaral, Miguel & Mendonça, Joana, 2016. "Revisiting industrial policy: Lessons learned from the establishment of an automotive OEM in Portugal," Technological Forecasting and Social Change, Elsevier, vol. 113(PB), pages 195-205.
    2. Scott Le Vine, 2014. "A Pareto-efficient market-clearing mechanism for shared-mobility systems," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 14(3/4), pages 271-285.
    3. Mohammed A. Hajar & Ammar Ahmed Alkahtani & Daing Nasir Ibrahim & Mohd Ridzuan Darun & Mohammed A. Al-Sharafi & Sieh Kiong Tiong, 2021. "The Approach of Value Innovation towards Superior Performance, Competitive Advantage, and Sustainable Growth: A Systematic Literature Review," Sustainability, MDPI, vol. 13(18), pages 1-33, September.
    4. Carole Donada & Guy Fournier, 2014. "Stratégie industrielle pour un écosystème en émergence : le cas de la mobilité 2.0, décarbonée, intermodale et collaborative," Revue d'économie industrielle, De Boeck Université, vol. 0(4), pages 317-348.
    5. Carole Donada & Yannick Perez, 2015. "Editorial of the 2015 special issue about Electromobility," Post-Print hal-01424757, HAL.
    6. Carole Donada & Yannick Perez, 2015. "Editorial," Post-Print hal-01660231, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijatma:v:13:y:2013:i:2:p:167-182. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=2 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.