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Price Dispersion and Consumer Reservation Prices

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Author Info
Simon P. Anderson
André de Palma

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Abstract

We describe firm pricing when consumers follow simple reservation price rules. In stark contrast to other models in the literature, this approach yields price dispersion in pure strategies even when firms have the same marginal costs. At the equilibrium, lower price firms earn higher profits. The range of price dispersion increases with the number of firms: the highest price is the monopoly price, while the lowest price tends to marginal cost. The average transaction price remains substantially above marginal cost even with many firms. The equilibrium pricing pattern is the same when prices are chosen sequentially. Copyright Blackwell Publishing 2005.

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Article provided by Blackwell Publishing in its journal Journal of Economics & Management Strategy.

Volume (Year): 14 (2005)
Issue (Month): 1 (03)
Pages: 61-91
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Handle: RePEc:bla:jemstr:v:14:y:2005:i:1:p:61-91

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  1. Alfredo Martín-Oliver & Vicente Salas-Fumás & Jesús Saurina, 2008. "Search cost and price dispersion in vertically related markets: the case of bank loans and deposits," Banco de España Working Papers 0825, Banco de España. [Downloadable!]
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This page was last updated on 2009-11-22.


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