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Food Scares and Trust: A European Study

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Author Info
Mario Mazzocchi
Alexandra Lobb
W. Bruce Traill
Alessio Cavicchi

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Abstract

The complex interactions between the determinants of food purchase under risk are explored using the SPARTA model, based on the theory of planned behaviour, and estimated through a combination of multivariate statistical techniques. The application investigates chicken consumption choices in two scenarios: (a) a 'standard' purchasing situation; and (b) following a hypothetical Salmonella scare. The data are from a nationally representative survey of 2,725 respondents from five European countries: France, Germany, Italy, the Netherlands and the United Kingdom. Results show that the effects and interactions of behavioural determinants vary significantly within Europe. Only in the case of a food scare do risk perceptions and trust come into play. The policy priority should be on building and maintaining trust in food and health authorities and research institutions, while food chain actors could mitigate the consequences of a food scare through public trust. No relationship is found between socio-demographic variables and consumer trust in food safety information. Copyright 2008 The Authors. Journal compilation 2008 The Agricultural Economics Society.

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File URL: http://www.blackwell-synergy.com/doi/abs/10.1111/j.1477-9552.2007.00142.x
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Publisher Info
Article provided by Blackwell Publishing in its journal Journal of Agricultural Economics.

Volume (Year): 59 (2008)
Issue (Month): 1 (02)
Pages: 2-24
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Handle: RePEc:bla:jageco:v:59:y:2008:i:1:p:2-24

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Web page: http://www.blackwellpublishing.com/journal.asp?ref=0021-857X

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  1. Michele Graffeo & Lucia Savadori & Katya Tentori & Nicolao Bonini & Rino Rumiati, 2009. "Consumer decision in the context of a food hazard: the effect of commitment," Mind and Society: Cognitive Studies in Economics and Social Sciences, Fondazione Rosselli, vol. 8(1), pages 59-76, June. [Downloadable!] (restricted)
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