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Food Scares and Trust: A European Study

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  • Mario Mazzocchi
  • Alexandra Lobb
  • W. Bruce Traill
  • Alessio Cavicchi

Abstract

The complex interactions between the determinants of food purchase under risk are explored using the SPARTA model, based on the theory of planned behaviour, and estimated through a combination of multivariate statistical techniques. The application investigates chicken consumption choices in two scenarios: (a) a 'standard' purchasing situation; and (b) following a hypothetical Salmonella scare. The data are from a nationally representative survey of 2,725 respondents from five European countries: France, Germany, Italy, the Netherlands and the United Kingdom. Results show that the effects and interactions of behavioural determinants vary significantly within Europe. Only in the case of a food scare do risk perceptions and trust come into play. The policy priority should be on building and maintaining trust in food and health authorities and research institutions, while food chain actors could mitigate the consequences of a food scare through public trust. No relationship is found between socio-demographic variables and consumer trust in food safety information. Copyright 2008 The Authors. Journal compilation 2008 The Agricultural Economics Society.

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Bibliographic Info

Article provided by Wiley Blackwell in its journal Journal of Agricultural Economics.

Volume (Year): 59 (2008)
Issue (Month): 1 (02)
Pages: 2-24

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Handle: RePEc:bla:jageco:v:59:y:2008:i:1:p:2-24

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Cited by:
  1. Heikkila, Jaakko & Pouta, Eija & Forsman-Hugg, Sari & Makela, Johanna, 2011. "Consumer risk perceptions of zoonotic, chemical and gm risks: the case of poultry purchase intentions in Finland," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114551, European Association of Agricultural Economists.
  2. Michele Graffeo & Lucia Savadori & Katya Tentori & Nicolao Bonini & Rino Rumiati, 2009. "Consumer decision in the context of a food hazard: the effect of commitment," Mind and Society: Cognitive Studies in Economics and Social Sciences, Fondazione Rosselli, vol. 8(1), pages 59-76, June.
  3. Arnaud Rault & Stéphane Krebs, 2011. "Catastrophic risk and risk management, what do we know about livestock epidemics? State of the art and prospects," Working Papers SMART - LERECO 11-05, INRA UMR SMART.
  4. Erdem, Seda & Rigby, Dan & Wossink, Ada, 2012. "Using best–worst scaling to explore perceptions of relative responsibility for ensuring food safety," Food Policy, Elsevier, vol. 37(6), pages 661-670.
  5. Heikkila, Jaakko & Pouta, Eija & Forsman-Hugg, Sari & Makela, Johanna, 2010. "Consumer Intentions Of Buying Poultry Meat Under Perceived Biological, Chemical Or Technological Risk In Finland," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116403, European Association of Agricultural Economists;Agricultural and Applied Economics Association.
  6. Nocella, Giuseppe & Stefani, Gianluca & Romano, Donato, 2011. "Preferences, trust and willingness to pay for food information: An analysis of the Italian Market," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114606, European Association of Agricultural Economists.
  7. Rudisill, Caroline & Costa-Font, Joan & Mossialos, Elias, 2012. "Behavioral adjustment to avian flu in Europe during spring 2006: The roles of knowledge and proximity to risk," Social Science & Medicine, Elsevier, vol. 75(8), pages 1362-1371.
  8. Rault, Arnaud & Krebs, Stephane, 2011. "Livestock epidemics and catastrophic risk management: State of the art and prospects on economic dynamics," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114793, European Association of Agricultural Economists.
  9. Menozzi, D. & Finardi, C. & Davoli, U., 2013. "Food purchase for natural disaster relief: the case of Parmigiano-Reggiano sales in the aftermath of the 2012 earthquake waves," 2013 Second Congress, June 6-7, 2013, Parma, Italy 149889, Italian Association of Agricultural and Applied Economics (AIEAA).

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