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Perceived Environmental Responsibilities and Green Buying Behavior: The Mediating Effect of Attitude

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  • Guang-Wen Zheng

    (School of Economics and Management, Shaanxi University of Science and Technology (SUST), Xi’an 710021, China)

  • Abu Bakkar Siddik

    (School of Economics and Management, Shaanxi University of Science and Technology (SUST), Xi’an 710021, China)

  • Mohammad Masukujjaman

    (Department of Business Administration, Northern University Bangladesh, Banani C/A, Dhaka 1213, Bangladesh)

  • Syed Shah Alam

    (Faculty of Business, Finance and Information Technology, Mahsa University, Jenjarom Selangor 42610, Malaysia)

  • Alvina Akter

    (Department of Business Administration, Northern University Bangladesh, Banani C/A, Dhaka 1213, Bangladesh)

Abstract

The unsustainable operations of producers account for significant carbon emission and subsequent adverse impacts on nature. This study aims to identify the factors that influence consumers’ green buying behavior. The research focuses on the exploratory testing of theories using standardized questionnaires and interviews. Using a convenience selection approach, questionnaire surveys were used to gather primary data from a sample size of 305. The sample demographic reflects people who often make purchases; data were also obtained from shopping centers and elsewhere. The hypothesis testing of variables measured via five-point Likert scale questions was performed using structural equation modeling. We applied closed-ended questions relating to green buying behavior for the convenience of respondents. The empirical result established the effects of attitude, perceived severity of environmental problems, environmental concern, and subjective norms on Bangladeshi consumers’ green buying behavior. Additionally, it was discovered that attitude mediates the association between the perceived environmental responsibility and green buying behavior. Therefore, the government should play a constructive role in educating the public and promoting green business initiatives through improved coordination and legislative intervention.

Suggested Citation

  • Guang-Wen Zheng & Abu Bakkar Siddik & Mohammad Masukujjaman & Syed Shah Alam & Alvina Akter, 2020. "Perceived Environmental Responsibilities and Green Buying Behavior: The Mediating Effect of Attitude," Sustainability, MDPI, vol. 13(1), pages 1-27, December.
    • Handle: RePEc:gam:jsusta:v:13:y:2020:i:1:p:35-:d:466652
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