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Assessing Effects Of Prices And Advertising On Purchases Of Finfish And Shellfish In A Local Market In Texas

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  • Capps, Oral, Jr.
  • Lambregts, Johannes Adrianus
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    Abstract

    Estimates of demand parameters for disaggregate finfish and shellfish products were obtained using scanner data from a retail food firm in Houston. Demand for the various products was elastic (except for oysters); in general, cross-price effects play a statistically significant role in pounds sold per 1000 customers. Own-advertisement effects are important, but cross-advertisement effects are generally marginal. Seasonality is a key factor in purchases of most finfish and shellfish products.

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    File URL: http://purl.umn.edu/30299
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    Bibliographic Info

    Article provided by Southern Agricultural Economics Association in its journal Southern Journal of Agricultural Economics.

    Volume (Year): 23 (1991)
    Issue (Month): 01 (July)
    Pages:

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    Handle: RePEc:ags:sojoae:30299

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    Web page: http://www.saea.org/jaae/jaae.htm
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    Related research

    Keywords: Demand and Price Analysis;

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    Cited by:
    1. Bergtold, Jason S. & Akobundu, Eberechukwu & Peterson, Everett B., 2004. "The FAST Method: Estimating Unconditional Demand Elasticities for Processed Foods in the Presence of Fixed Effects," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(02), August.
    2. Gudmundsson, Eyjo & Sutinen, Jon & Keppler, Jan Horst, . "Les contingents individuels transférables en tant que mesure d'incitation à la préservation et à l'utilisation durable de la diversité biologique des mers," Economics Papers from University Paris Dauphine 123456789/10983, Paris Dauphine University.
    3. Jaffry, Shabbar & Pickering, Helen & Ghulam, Yaseen & Whitmarsh, David & Wattage, Prem, 2004. "Consumer choices for quality and sustainability labelled seafood products in the UK," Food Policy, Elsevier, vol. 29(3), pages 215-228, June.
    4. Green, Geoffrey M. & Park, John L., 1998. "New Insights Into Supermarket Promotions Via Scanner Data Analysis: The Case Of Milk," Journal of Food Distribution Research, Food Distribution Research Society, vol. 29(3), November.
    5. Park, Changwon & Senauer, Benjamin, 1996. "Estimation Of Household Brand-Size Choice Models For Spaghetti Products With Scanner Data," Working Papers 14336, University of Minnesota, The Food Industry Center.

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