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Estimation Of Household Brand-Size Choice Models For Spaghetti Products With Scanner Data

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  • Park, Changwon
  • Senauer, Benjamin
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    Abstract

    The A.C. Nielson household scanner panel is used to analyze factors affecting brand-size choices for spaghetti. These data link product purchases, which are scanned, with household demographics and market information on the store where purchased. A multinominal logit model and a nested logit model are specified and estimated. In addition to the effects of inventory and brand loyalty, the most interesting results relate to the price elasticities of choice probabilities. These elasticities are much more elastic than those found in traditional food demand analysis. Different brands and sizes of spaghetti products on the same supermarket shelf are very close substitutes for the consumer.

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    File URL: http://purl.umn.edu/14336
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    Bibliographic Info

    Paper provided by University of Minnesota, The Food Industry Center in its series Working Papers with number 14336.

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    Date of creation: 1996
    Date of revision:
    Handle: RePEc:ags:umrfwp:14336

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    Postal: 317 Classroom Office Building, 1994 Buford Avenue, St. Paul, MN 55108-6040
    Phone: 612-625-7019
    Fax: 612-625-2729
    Web page: http://foodindustrycenter.umn.edu/
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    Related research

    Keywords: Demand and Price Analysis; Food Consumption/Nutrition/Food Safety;

    References

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    1. Oral Capps & Rodolfo M. Nayga, 1991. "Demand for fresh beef products in supermarkets: A trial with scanner data," Agribusiness, John Wiley & Sons, Ltd., vol. 7(3), pages 241-251.
    2. McFadden, Daniel L., 1984. "Econometric analysis of qualitative response models," Handbook of Econometrics, in: Z. Griliches† & M. D. Intriligator (ed.), Handbook of Econometrics, edition 1, volume 2, chapter 24, pages 1395-1457 Elsevier.
    3. Capps, Oral, Jr. & Lambregts, Johannes Adrianus, 1991. "Assessing Effects Of Prices And Advertising On Purchases Of Finfish And Shellfish In A Local Market In Texas," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 23(01), July.
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    Cited by:
    1. Stockton, Matthew C. & Capps, Oral, Jr., 2005. "Demand System Analysis With Emphasis On Container Sizes Of Non-Alcoholic Beverages," 2005 Annual meeting, July 24-27, Providence, RI 19137, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Senauer, Benjamin, 2001. "The Food Consumer In The 21st Century: New Research Perspectives," Working Papers 14346, University of Minnesota, The Food Industry Center.
    3. Goddard, Ellen W. & Boxall, Peter C. & Emunu, John Paul & Boyd, Curtis & Asselin, Andre & Neall, Amanda, 2007. "Consumer Attitudes, Willingness to Pay and Revealed Preferences for Different Egg Production Attributes: Analysis of Canadian Egg Consumers," Project Report Series 52087, University of Alberta, Department of Resource Economics and Environmental Sociology.

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