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Consumers' Willingness to Pay for Eco-Certified Wood Products

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  • Jensen, Kimberly L.
  • Jakus, Paul M.
  • English, Burton C.
  • Menard, R. Jamey

Abstract

We use Kristrom’s simple spike model to assess the factors influencing consumers’ willingness to pay a premium for a variety of certified wood products. A survey of over 1,600 Pennsylvania and Tennessee residents found that approximately 35% were willing to pay some positive “premium” for environmentally certified wood products. For three types of weed products (a $28.80 shelf, a $199 chair, and a $799 table), we find the estimated market premiums to be $3.74, $15.94, and $45.07, respectively.

Suggested Citation

  • Jensen, Kimberly L. & Jakus, Paul M. & English, Burton C. & Menard, R. Jamey, 2004. "Consumers' Willingness to Pay for Eco-Certified Wood Products," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 36(3), pages 1-10, December.
    • Handle: RePEc:ags:joaaec:43452
    DOI: 10.22004/ag.econ.43452
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    1. R. K. Blamey & J. W. Bennett & M. D. Morrison, 1999. "Yea-Saying in Contingent Valuation Surveys," Land Economics, University of Wisconsin Press, vol. 75(1), pages 126-141.
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    5. Bengt Kriström, 1997. "Spike Models in Contingent Valuation," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 79(3), pages 1013-1023.
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    Cited by:

    1. Jaung, Wanggi & Putzel, Louis & Bull, Gary Q. & Guariguata, Manuel R. & Sumaila, Ussif Rashid, 2016. "Estimating demand for certification of forest ecosystem services: A choice experiment with Forest Stewardship Council certificate holders," Ecosystem Services, Elsevier, vol. 22(PA), pages 193-201.
    2. Zanchini, Raffaele & Blanc, Simone & Pippinato, Liam & Poratelli, Francesca & Bruzzese, Stefano & Brun, Filippo, 2022. "Enhancing wood products through ENplus, FSC and PEFC certifications: Which attributes do consumers value the most?," Forest Policy and Economics, Elsevier, vol. 142(C).
    3. Abdolrazagh Madahi & Inda Sukati, 2016. "An Empirical Study of Malaysian Consumers’ Channel-switching Intention: Using theory of Planned Behaviour," Global Business Review, International Management Institute, vol. 17(3), pages 489-523, June.
    4. Abdu, Nizam & Tinch, Elena & Levitt, Clinton & Volker, Peter & Hatton MacDonald, Darla, 2022. "Willingness to pay for sustainable and legal firewood in Tasmania," Ecological Economics, Elsevier, vol. 195(C).
    5. Yen-Ting Lin & Haoying Sun & Shouqiang Wang, 2020. "Designing Sustainable Products Under Coproduction Technology," Manufacturing & Service Operations Management, INFORMS, vol. 22(6), pages 1181-1198, November.
    6. Aguilar, Francisco X. & Vlosky, Richard P., 2007. "Consumer willingness to pay price premiums for environmentally certified wood products in the U.S," Forest Policy and Economics, Elsevier, vol. 9(8), pages 1100-1112, May.
    7. Tavárez, Héctor & Álamo, Carmen & Cortés,Mildred, 2020. "Differentiated coffees and their potential markets in Puerto Rico: An economic valuation approach," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 20(02), December.
    8. Curtis, Kynda & Slocum, Susan, 2016. "The Potential Impacts of Green Certification Programs Focused on Food Waste Reduction on the Tourism Industry," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(1), pages 1-6, March.
    9. Paletto, Alessandro & Notaro, Sandra, 2018. "Secondary wood manufactures' willingness-to-pay for certified wood products in Italy," Forest Policy and Economics, Elsevier, vol. 92(C), pages 65-72.
    10. Nadia Palmieri & Alessandro Suardi & Luigi Pari, 2020. "Italian Consumers’ Willingness to Pay for Eucalyptus Firewood," Sustainability, MDPI, vol. 12(7), pages 1-14, March.
    11. Xiaogu Li & Christopher Clark & Kimberly Jensen & Steven Yen, 2014. "Will consumers follow climate leaders? The effect of manufacturer participation in a voluntary environmental program on consumer preferences," Environmental Economics and Policy Studies, Springer;Society for Environmental Economics and Policy Studies - SEEPS, vol. 16(1), pages 69-87, January.
    12. Vásquez Lavin, Felipe & Barrientos, Manuel & Castillo, Álvaro & Herrera, Iván & Ponce Oliva, Roberto D., 2020. "Firewood certification programs: Key attributes and policy implications," Energy Policy, Elsevier, vol. 137(C).
    13. Higgins, Kieran & Hutchinson, W. George & Longo, Alberto, 2020. "Willingness-to-Pay for Eco-Labelled Forest Products in Northern Ireland: An Experimental Auction Approach," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 87(C).
    14. Nadia Palmieri & Alessandro Suardi & Francesco Latterini & Luigi Pari, 2020. "The Eucalyptus Firewood: Understanding Consumers’ Behaviour and Motivations," Agriculture, MDPI, vol. 10(11), pages 1-12, October.
    15. Tully, Stephanie M. & Winer, Russell S., 2014. "The Role of the Beneficiary in Willingness to Pay for Socially Responsible Products: A Meta-analysis," Journal of Retailing, Elsevier, vol. 90(2), pages 255-274.

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    More about this item

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q23 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Forestry

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