Advanced Search
MyIDEAS: Login to save this article or follow this journal

Shelf Space Allocation In The Produce Department: Implications For Marketing Specialty Produce

Contents:

Author Info

  • Beamer, Bobby G.
  • Preston, Warren P.
Registered author(s):

    Abstract

    In recent years, fresh fruits and vegetables have attracted attention as potential alternative agricultural enterprises. The produce section also has grown in importance in the supermarket industry. Yet, there is little known about the produce shelf space allocation process within supermarket chains. This research describes the organization of fresh produce marketing within retail supermarket chains. Implications are derived for market penetration by new produce suppliers, particularly growers of specialty produce items. Results are reported form personal interviews conducted with the person most responsible for produce merchandising within each of 17 supermarket chains operating in the Virginia area.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://purl.umn.edu/27500
    Download Restriction: no

    Bibliographic Info

    Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

    Volume (Year): 22 (1991)
    Issue (Month): 3 (September)
    Pages:

    as in new window
    Handle: RePEc:ags:jlofdr:27500

    Contact details of provider:
    Web page: http://fdrs.ag.utk.edu/
    More information through EDIRC

    Related research

    Keywords: Marketing;

    References

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
    as in new window
    1. Henneberry, Shida Rastegari & Willoughby, Charles V., 1989. "Marketing Inefficiencies In Oklahoma'S Produce Industry: Grower And Buyer Perceptions," Journal of Food Distribution Research, Food Distribution Research Society, Food Distribution Research Society, vol. 20(2), September.
    2. Epperson, James E. & Lei, Li-Fen, 1989. "A Regional Analysis Of Vegetable Production With Changing Demand For Row Crops Using Quadratic Programming," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, Southern Agricultural Economics Association, vol. 21(01), July.
    3. Rogers, Richard T. & Caswell, Julie A., 1987. "Strategic Management and the Internal Organization of Food Marketing Firms," Working Papers, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance 115796, Regional Research Project NE-165 Private Strategies, Public Policies, and Food System Performance.
    4. Lopez, Rigoberto A. & Pagoulatos, Emilio & Polopolus, Leo C., 1989. "Constraints And Opportunities In Vegetable Trade," Journal of Food Distribution Research, Food Distribution Research Society, Food Distribution Research Society, vol. 20(2), September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:27500. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (AgEcon Search).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.