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Consumer Preferences for Local Versus Out-Of-State Grown Selected Fresh Produce: The Case of Knoxville, Tennessee

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  • Eastwood, David B.
  • Brooker, John R.
  • Orr, Robert H.

Abstract

Consumer behavior with respect to purchase regularity, satisfaction, origin, and willingness to pay for selected local versus non-Tennessee grown fresh produce is examined. Except for origin, consumer behavior with respect to the above is affected by income, household size and age distribution, race, age of respondent, college education, and occupation. The pattern of significant variables changed by commodity. Tomatoes, followed by peaches, had the greatest local market potential. Local promotion of other products may be more difficult. Results suggested consumers have no strong preferences for or against locally grown fresh produce. The prices of locally grown commodities in Knoxville should be less than or equal to those of comparable quality non-Tennessee commodities.

Suggested Citation

  • Eastwood, David B. & Brooker, John R. & Orr, Robert H., 1987. "Consumer Preferences for Local Versus Out-Of-State Grown Selected Fresh Produce: The Case of Knoxville, Tennessee," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 19(2), pages 183-194, December.
    • Handle: RePEc:cup:jagaec:v:19:y:1987:i:02:p:183-194_02
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    1. Merritt, Meagan G. & Delong, Karen Lewis & Griffith, Andrew P. & Jensen, Kimberly L., 2018. "Consumer Willingness To Pay For Tennessee Certified Beef," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 50(2), pages 233-254, May.
    2. Maples, McKenzie & Morgan, Kimberly L. & Interis, Matthew G. & Harri, Ardian, 2013. "Who Buys Food Directly from Producers in the Southeastern United States?," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 45(3), pages 509-518, August.
    3. Uematsu, Hiroki & Mishra, Ashok K., 2011. "Use of Direct Marketing Strategies by Farmers and Their Impact on Farm Business Income," Agricultural and Resource Economics Review, Cambridge University Press, vol. 40(1), pages 1-19, April.
    4. Eastwood, David B. & Brooker, John R. & Gray, Morgan D., 1999. "Location And Other Market Attributes Affecting Farmer'S Market Patronage: The Case Of Tennessee," Journal of Food Distribution Research, Food Distribution Research Society, vol. 30(1), pages 1-10, March.
    5. Carlos E. Carpio & Olga Isengildina-Massa, 2016. "Does Government-sponsored Advertising Increase Social Welfare? A Theoretical and Empirical Investigation," Applied Economic Perspectives and Policy, Agricultural and Applied Economics Association, vol. 38(2), pages 239-259.
    6. Schupp, Alvin R. & Dellenbarger, Lynn E., 1993. "The Effectiveness Of State Logos For Farm-Raised Catfish," Journal of Food Distribution Research, Food Distribution Research Society, vol. 24(2), pages 1-12, September.
    7. Taylor, Roy Justin & Sterns, James A., 2005. "A Practical Guide to Market Assessment," 2005 Annual meeting, July 24-27, Providence, RI 19302, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    8. Brooker, John R. & Eastwood, David B., 1989. "Using State Logos To Increase Purchases Of Selected Food Products," Journal of Food Distribution Research, Food Distribution Research Society, vol. 20(1), pages 1-9, February.
    9. Martinez, Stephen W. & Hand, Michael S. & Da Pra, Michelle & Pollack, Susan L. & Ralston, Katherine L. & Smith, Travis A. & Vogel, Stephen J. & Clark, Shellye & Lohr, Luanne & Low, Sarah A. & Newman, , 2010. "Local Food Systems: Concepts, Impacts, and Issues," Economic Research Report 96635, United States Department of Agriculture, Economic Research Service.
      • Martinez, Steve & Hand, Michael & Da Pra, Michelle & Pollack, Susan & Ralston, Katherine & Smith, Travis & Vogel, Stephen & Clarke, Shellye & Lohr, Luanne & Low, Sarah & Newman, Constance, 2010. "Local food systems: concepts, impacts, and issues," MPRA Paper 24313, University Library of Munich, Germany.
    10. Konrád Kiss & Gábor Koncz & Dóra Nagy-Demeter & Bálint Varró & Mercédesz Németh & Csaba Ruszkai, 2019. "Survey of Consumers Responsiveness to Small-Scale Producers Marketing in the Northern Hungary Region," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 15(01), pages 25-34.
    11. Brown, Cheryl & Gandee, Jesse E. & D'Souza, Gerard E., 2006. "West Virginia Farm Direct Marketing: A County Level Analysis," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 38(3), pages 1-10, December.
    12. Konrád Kiss & Csaba Ruszkai & Antónia Szűcs & Gábor Koncz, 2020. "Examining the Role of Local Products in Rural Development in the Light of Consumer Preferences—Results of a Consumer Survey from Hungary," Sustainability, MDPI, vol. 12(13), pages 1-24, July.
    13. Wuyang HU & Ping QING & Marvin BATTE & Tim WOODS & Stam ERNST, 2013. "What is local and for what foods does it matter?," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 59(10), pages 454-466.
    14. Beamer, Bobby G. & Preston, Warren P., 1991. "Shelf Space Allocation In The Produce Department: Implications For Marketing Specialty Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 22(3), pages 1-14, September.
    15. Giraud, Kelly L. & Bond, Craig A. & Bond, Jennifer Keeling, 2005. "Consumer Preferences for Locally Made Specialty Food Products Across Northern New England," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 34(2), pages 1-13, October.
    16. Willis, David B. & Carpio, Carlos E. & Boys, Kathryn A. & Young, Emily D., 2013. "Consumer Willingness to Pay for Locally Grown Produce Designed to Support Local Food Banks and Enhance Locally Grown Producer Markets," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150288, Agricultural and Applied Economics Association.
    17. Faical Akaichi & Rodolfo M. Nayga & Lawton Lanier Nalley, 2017. "Are there trade-offs in valuation with respect to greenhouse gas emissions, origin and food miles attributes?," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 44(1), pages 3-31.
    18. Yang, Shang-Ho & Woods, Timothy, 2014. "The Divergence of Defining Local Food – Consumer Co-op versus Conventional Grocery Shoppers," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170480, Agricultural and Applied Economics Association.
    19. Terry, Danny E. & Tabor, Richard L., 1990. "Consumer Acceptance Of Irradiated Food Products: An Apple Marketing Study," Journal of Food Distribution Research, Food Distribution Research Society, vol. 21(2), pages 1-12, June.
    20. Carlos E. Carpio & Olga Isengildina-Massa, 2009. "Consumer willingness to pay for locally grown products: the case of South Carolina," Agribusiness, John Wiley & Sons, Ltd., vol. 25(3), pages 412-426.
    21. Ojo Olutope Stephen & Olofinsao A. Oluwatosin & Abdulaleem A. Medinat, 2020. "Analysis of Consumer Preference for Cassava Products in Akoko South West Local Government Area of Ondo State, Nigeria," International Journal of Social Sciences Perspectives, Online Academic Press, vol. 7(1), pages 46-52.
    22. Brooker, John R., 2000. "Competitiveness And Access To Produce Markets For Smaller-Volume Tennessee Producers," Journal of Food Distribution Research, Food Distribution Research Society, vol. 31(3), pages 1-3, November.
    23. Adelaja, Adesoji O. & Brumfield, Robin G. & Lininger, Kimberly, 1990. "Product Differentiation And State Promotion Of Farm Produce: An Analysis Of The Jersey Fresh Tomato," Journal of Food Distribution Research, Food Distribution Research Society, vol. 21(3), pages 1-14, September.

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