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Constraints And Opportunities In Vegetable Trade

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Author Info

  • Lopez, Rigoberto A.
  • Pagoulatos, Emilio
  • Polopolus, Leo C.

Abstract

The objective of this article is to provide an overview on constraints and opportunities for increased vegetable trade in the Americas. The realization of this potential will likely be constrained by the extent of the market, immigration reform in the United States, lack of investment capital in Latin America, high transportation costs of fresh produce, and quality and health concerns of consumers. Opportunities are more apparent in selected world areas (Asia, European Community, United States, and Canada), for high quality, fresh rather than processed vegetables with safe or zero levels of pesticide and chemical residues, especially due to consumers' concern for a healthier diet. Whether or not the potential for expanding vegetable trade will be realized depends on how producers, traders, and governments respond to the challenges involved, especially those involving production and marketing strategies to respond to evolving consumers' tastes and preferences.

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File URL: http://purl.umn.edu/26686
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Bibliographic Info

Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

Volume (Year): 20 (1989)
Issue (Month): 2 (September)
Pages:

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Handle: RePEc:ags:jlofdr:26686

Contact details of provider:
Web page: http://fdrs.ag.utk.edu/
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Related research

Keywords: International Relations/Trade;

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Cited by:
  1. Govindasamy, Ramu & Pingali, Aruna & Italia, John & Thatch, Daymon W., 1998. "Retailer-Wholesaler Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh," P Series 36732, Rutgers University, Department of Agricultural, Food and Resource Economics.
  2. Beamer, Bobby G. & Preston, Warren P., 1991. "Shelf Space Allocation In The Produce Department: Implications For Marketing Specialty Produce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 22(3), September.
  3. Govindasamy, Ramu & Pingali, Aruna & Italia, John & Thatch, Daymon W., 1998. "Consumer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh," P Series 36730, Rutgers University, Department of Agricultural, Food and Resource Economics.
  4. Govindasamy, Ramu & Pingali, Aruna & Italia, John & Thatch, Daymon W., 1998. "Producer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh," P Series 36731, Rutgers University, Department of Agricultural, Food and Resource Economics.

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