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Target Markets for Grain and Cotton Marketing Consultants and Market Information Systems

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Author Info

  • Vergara, Oscar
  • Coble, Keith H.
  • Hudson, Darren
  • Knight, Thomas O.
  • Patrick, George F.
  • Baquet, Alan E.

Abstract

This paper examines the use of market consultants and market information systems by grain and cotton producers. A model of producer demand for marketing information and consultants is proposed that decomposes price received into exogenous and endogenous components. The analysis is based on a survey of over 1,600 producers. The results suggest that expenditures on market information systems and market consultants are not independent and, more specifically, expenditures on marketing consultants substitute for expenditures on market information systems.

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File URL: http://purl.umn.edu/30780
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Bibliographic Info

Article provided by Western Agricultural Economics Association in its journal Journal of Agricultural and Resource Economics.

Volume (Year): 30 (2005)
Issue (Month): 01 (April)
Pages:

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Handle: RePEc:ags:jlaare:30780

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Web page: http://waeaonline.org/
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Related research

Keywords: expected utility; market information; marketing; risk; Tobit; Marketing;

References

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  1. McBride, William D. & Daberkow, Stan G., 2003. "Information And The Adoption Of Precision Farming Technologies," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 21(1).
  2. Martines-Filho, Joao & Good, Darrel L. & Irwin, Scott H., 2000. "1999 Pricing Performance Of Market Advisory Services For Corn And Soybeans," AgMAS Project Research Reports 14779, University of Illinois at Urbana-Champaign, Department of Agricultural and Consumer Economics.
  3. Shapiro, Barry Ira & Brorsen, B. Wade & Doster, D. Howard, 1992. "Adoption Of Double-Cropping Soybeans And Wheat," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 24(02), December.
  4. Harwood, Joy L. & Heifner, Richard G. & Coble, Keith H. & Perry, Janet E. & Somwaru, Agapi, 1999. "Managing Risk in Farming: Concepts, Research, and Analysis," Agricultural Economics Reports 34081, United States Department of Agriculture, Economic Research Service.
  5. Jirik, Mark A. & Irwin, Scott H. & Good, Darrel L. & Jackson, Thomas E. & Martines-Filho, Joao, 2000. "The Performance Of Agricultural Market Advisory Services In Marketing Wheat," 2000 Conference, April 17-18 2000, Chicago, Illinois 18928, NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management.
  6. Lapan, Harvey E. & Moschini, GianCarlo, 1994. "Futures Hedging Under Price, Basis and Production Risk," Staff General Research Papers 10041, Iowa State University, Department of Economics.
  7. Gloy, Brent A. & Akridge, Jay T. & Whipker, Linda D., 2000. "The Usefulness And Influence Of Information Sources On Commercial Farms," 2000 Annual meeting, July 30-August 2, Tampa, FL 21735, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  8. Kastens, Terry L. & Schroeder, Ted C., 1996. "Efficiency Tests Of July Kansas City Wheat Futures," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 21(02), December.
  9. Schroeder, Ted C. & Parcell, Joseph L. & Kastens, Terry L. & Dhuyvetter, Kevin C., 1998. "Perceptions Of Marketing Strategies: Producers Versus Extension Economists," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(01), July.
  10. Feder, Gershon & Just, Richard E & Zilberman, David, 1985. "Adoption of Agricultural Innovations in Developing Countries: A Survey," Economic Development and Cultural Change, University of Chicago Press, vol. 33(2), pages 255-98, January.
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