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Information And The Adoption Of Precision Farming Technologies


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  • McBride, William D.
  • Daberkow, Stan G.


Precision farming technologies have been commercially available since the early 1990s, but the pace of adoption among U.S. farmers has been modest. This study examines the relationship between the adoption of diagnostic and application techniques of precision farming and sources of information available to farmers about precision farming. The model used in the analysis accounts for sources of self-selection in the adoption process that could bias the results. Results indicate interpersonal information sources have increased adoption relative to information from the mass media, and the private sector has been the driving force behind the diffusion of precision farming. Information from crop consultants and input suppliers has had the greatest impact on the adoption of precision farming technologies. These sources likely provide the greatest technical expertise about precision farming, and thus are better equipped to ease the significant human capital requirement of precision farming technologies.

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Bibliographic Info

Article provided by Agricultural Economics Association of Georgia in its journal Journal of Agribusiness.

Volume (Year): 21 (2003)
Issue (Month): 1 ()

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Handle: RePEc:ags:jloagb:14671

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Postal: 301 Conner Hall, University of Georgia, Athens, GA 30602-7509
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Keywords: information sources; logit analysis; precision farming; self-selection bias; technology adoption; Farm Management; Research and Development/Tech Change/Emerging Technologies;


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  1. Fernandez-Cornejo, Jorge & Daberkow, Stan G. & McBride, William D., 2001. "Decomposing The Size Effect On The Adoption Of Innovations: Agrobiotechnology And Precision Farming," 2001 Annual meeting, August 5-8, Chicago, IL 20527, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
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Cited by:
  1. Vergara, Oscar & Coble, Keith H. & Knight, Thomas O. & Patrick, George F. & Baquet, Alan E., 2003. "The Economic Factors Influencing Producers' Demand For Farm Managers," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama, Southern Agricultural Economics Association 35227, Southern Agricultural Economics Association.
  2. Ranjan, Ram, 2006. "Technology Adoption against Invasive Species," 2006 Annual meeting, July 23-26, Long Beach, CA 21174, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  3. Alexander, Corinne E., 2002. "Role Of Information In The Decision To Adopt Genetically Modified Seed," 2002 Annual meeting, July 28-31, Long Beach, CA 19862, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  4. Ali, Mir B. & McBride, William D. & Daberkow, Stan G., 2003. "Implications Of Remote Sensing Imagery And Crop Rotation For Nitrogen Management In Sugar Beet Production," 2003 Annual meeting, July 27-30, Montreal, Canada 22052, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  5. Takacs-Gyorgy, Katalin & Lencses, Eniko & Takacs, Istvan, 2013. "Economic benefits of precision weed control and why its uptake is so slow," Studies in Agricultural Economics, Research Institute for Agricultural Economics, Research Institute for Agricultural Economics, vol. 115(1), February.
  6. Murage, A. W. & Obare, G. & Chianu, J. & Amudavi, David M. & Midega, C. A. O. & Pickett, J. A. & Khan, Z. R., 0. "The Effectiveness of Dissemination Pathways on Adoption of “Push-Pull†Technology in Western Kenya," Quarterly Journal of International Agriculture, Humboldt-Universität zu Berlin, Humboldt-Universität zu Berlin, vol. 51.
  7. Jenkins, Amanda & Velandia, Margarita M. & Lambert, Dayton M. & Roberts, Roland K. & Larson, James A. & English, Burton C. & Martin, Steven W., 2011. "Factors Influencing the Selection of Precision Farming Information Sources by Cotton Producers," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(2), August.
  8. Larkin, Sherry L. & Perruso, Larry & Marra, Michele C. & Roberts, Roland K. & English, Burton C. & Larson, James A. & Cochran, Rebecca L. & Martin, Steven W., 2005. "Factors Affecting Perceived Improvements in Environmental Quality from Precision Farming," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, Southern Agricultural Economics Association, vol. 37(03), December.
  9. Velandia, Margarita M. & Lambert, Dayton M. & Jenkins, Amanda & Roberts, Roland K. & Larson, James A. & English, Burton C. & Martin, Steven W., 2009. "Factors Influencing Selection of Information Sources by Cotton Producers Considering Adoption of Precision Agriculture Technologies," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin, Agricultural and Applied Economics Association 49326, Agricultural and Applied Economics Association.
  10. Vergara, Oscar & Coble, Keith H. & Hudson, Darren & Knight, Thomas O. & Patrick, George F. & Baquet, Alan E., 2005. "Target Markets for Grain and Cotton Marketing Consultants and Market Information Systems," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 30(01), April.


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