This file is part of IDEAS, which uses RePEc data


[ Papers | Articles | Software | Books | Chapters | Authors | Institutions | JEL Classification | NEP reports | Search | New papers by email | Author registration | Rankings | Volunteers | FAQ | Blog | Help! ]

Adoption of E-Marketing by Direct-Market Farms in the Northeastern United States

Author info | Abstract | Publisher info | Download info | Related research | Statistics
Author Info
Baer, Alexander G.
Brown, Cheryl
Abstract

Many farms have begun operating websites in order to promote their businesses. This study uses data from a 2005 survey of farms in the northeastern United States to identify characteristics of farmers, farms, and farm businesses associated with website adoption. Following a technology-adoption framework, a probit model of website use is estimated to identify significant relationships. Sales location, product type, number of advertising methods used, high-speed Internet connection, land tenure arrangement, and gross farm sales is found to be significantly related to website adoption.

Download Info
To download:

If you experience problems downloading a file, check if you have the proper application to view it first. Information about this may be contained in the File-Format links below. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL: http://purl.umn.edu/43492
File Format: application/pdf
File Function:
Download Restriction: no

Publisher Info
Article provided by Food Distribution Research Society in its journal Journal of Food Distribution Research.

Volume (Year): 38 (2007)
Issue (Month): 2 (July)
Pages:
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:ags:jlofdr:43492

Contact details of provider:
Web page: http://fdrs.ag.utk.edu/
More information through EDIRC

For technical questions regarding this item, or to correct its listing, contact: (AgEcon Search).

Related research
Keywords: Marketing;

Other versions of this item:

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
  1. Amemiya, Takeshi, 1981. "Qualitative Response Models: A Survey," Journal of Economic Literature, American Economic Association, vol. 19(4), pages 1483-1536, December. [Downloadable!] (restricted)
  2. Allen, Rich & Harris, Ginger, 2005. "What We Know About The Demographics Of U.S. Farm Operators," Agricultural Outlook Forum 2005 32823, United States Department of Agriculture, Agricultural Outlook Forum. [Downloadable!]
  3. Smith, Aaron & Paul, Catherine J. Morrison & Goe, W. Richard & Kenney, Martin, 2004. "Computer and Internet Use by Great Plains Farmers," Working Papers 11947, University of California, Davis, Department of Agricultural and Resource Economics. [Downloadable!]
    Other versions:
  4. Amponsah, William A., 1995. "Computer Adoption And Use Of Information Services By North Carolina Commercial Farmers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 27(02), December. [Downloadable!]
  5. Befecadu, Joseph & Chembezi, Duncan & McFarlane, Dionne, 2003. "Internet Adoption And Use Of E-Commerce Strategies By Agribusiness Firms In Alabama," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35021, Southern Agricultural Economics Association. [Downloadable!]
  6. Sabuhoro, Jean Bosco & Wunsch, Patti, 2003. "Computer Technology Adoption By Canadian Farm Businesses: An Analysis Based on the 2001 Census of Agriculture," Agriculture and Rural Working Paper Series 28039, Statistics Canada. [Downloadable!]
  7. Gloy, Brent A. & Akridge, Jay T., 2000. "Computer And Internet Adoption On Large U.S. Farms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 3(03). [Downloadable!]
  8. Hoag, Dana L. & Ascough, James C., II & Frasier, W. Marshall, 1999. "Farm Computer Adoption In The Great Plains," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 31(01), April. [Downloadable!]
  9. Henderson, Jason & Dooley, Frank & Akridge, Jay, 2000. "Adoption Of E-Commerce Strategies For Agribusiness Firms," 2000 Annual meeting, July 30-August 2, Tampa, FL 21771, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association). [Downloadable!]
Full references

Statistics
Access and download statistics

Did you know? RePEc data is maintained by each archive holder on its own website. Nothing is held centrally.

This page was last updated on 2009-12-26.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.