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Adoption Of E-Commerce Strategies For Agribusiness Firms


Author Info

  • Henderson, Jason R.
  • Dooley, Frank J.
  • Akridge, Jay T.


This paper analyzes the factors guiding Internet and e-commerce implementation by agribusiness firms. The relationship between Internet/e-commerce strategies and manager perceptions on the barriers and factors to e-commerce adoption are analyzed in a supply-chain management framework. Using factor analysis and an ordered Probit model, results indicate that the implementation of Internet/e-commerce strategies is more likely to be adopted in larger firms with a global scope. Also, manager perceptions regarding supply-chain functions influencing transaction costs are more strongly associated with Internet/e-commerce adoption than other functions influencing production costs.

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Bibliographic Info

Paper provided by American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association) in its series 2000 Annual meeting, July 30-August 2, Tampa, FL with number 21771.

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Date of creation: 2000
Date of revision:
Handle: RePEc:ags:aaea00:21771

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Keywords: e-commerce; supply-chain; transaction costs; factor analysis; order Probit; Agribusiness; Marketing;


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Cited by:
  1. Ehmke, Cole & Ernst, Stanley C. & Hopkins, Jeffrey W. & Tweeten, Luther G., 2001. "The Market For E-Commerce Services In Agriculture," 2001 Annual meeting, August 5-8, Chicago, IL 20523, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  2. Henderson, Jason R. & Dooley, Frank J. & Akridge, Jay T. & Boehlje, Michael, 2001. "E-Business and Distribution Channel Strategies in Agribusiness Industries," 2001 Annual meeting, August 5-8, Chicago, IL 20492, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  3. Leroux, Nicole & Wortman, Max S., Jr. & Mathias, Eric D., 2001. "Dominant Factors Impacting The Development Of Business-To-Business (B2b) E-Commerce In Agriculture," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association (IAMA), vol. 4(02).
  4. Watson, Susan & Nwoha, Ogbonnaya John & Kennedy, Gary A. & Rea, Kenneth, 2005. "Willingness to Pay for Information Programs about E-Commerce: Results from a Convenience Sample of Rural Louisiana Businesses," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 37(03), December.
  5. Befecadu, Joseph & Chembezi, Duncan M. & McFarlane, Dionne, 2003. "Internet Adoption And Use Of E-Commerce Strategies By Agribusiness Firms In Alabama," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35021, Southern Agricultural Economics Association.
  6. Baer, Alexander G. & Brown, Cheryl, 2007. "Adoption of E-Marketing by Direct-Market Farms in the Northeastern United States," Journal of Food Distribution Research, Food Distribution Research Society, vol. 38(2), July.
  7. Baer, Alexander G. & Brown, Cheryl, 2006. "Adoption of E-Marketing by Direct Market Farms in the Northeastern U.S," 2006 Annual meeting, July 23-26, Long Beach, CA 21320, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
  8. Ferrer, Stuart R.D. & Schroeder, D.H. & Ortmann, Gerald F., 2003. "Internet Use And Factors Affecting Adoption Of Internet Applications By Sugarcane Farm Businesses In The Kwazulu-Natal Midlands," 2003 Annual Conference, October 2-3, 2003, Pretoria, South Africa 19078, Agricultural Economic Association of South Africa (AEASA).


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