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Willingness to Pay for Information Programs about E-Commerce: Results from a Convenience Sample of Rural Louisiana Businesses

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  • Watson, Susan
  • Nwoha, Ogbonnaya John
  • Kennedy, Gary A.
  • Rea, Kenneth

Abstract

The probability of a business paying various amounts of money for an e-commerce presence ultimately depends on demographic features, experiences with e-commerce from a buyer’s and seller’s perspective, technological expertise, and knowledge of e-commerce opportunities and limitations. Estimating functions to assign probabilities associated with the willingness to pay for an e-commerce presence will assist in forecasting regional likelihood of certain profiles paying various monetary amounts for an e-commerce presence. In addition, if services are provided at no cost by a third party, value to a society will be maximized by selecting profiles with the highest willingness to pay.

Suggested Citation

  • Watson, Susan & Nwoha, Ogbonnaya John & Kennedy, Gary A. & Rea, Kenneth, 2005. "Willingness to Pay for Information Programs about E-Commerce: Results from a Convenience Sample of Rural Louisiana Businesses," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 37(3), pages 1-11, December.
    • Handle: RePEc:ags:joaaec:43502
    DOI: 10.22004/ag.econ.43502
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    References listed on IDEAS

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    Cited by:

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    2. repec:oup:ajagec:v:99:y:2017:i:1:p:1-18. is not listed on IDEAS

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