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Information Preferences of Ohio Commercial Farmers: Implications for Extension

Author

Listed:
  • Gary Schnitkey
  • Marvin Batte
  • Eugene Jones
  • Jean Botomogno

Abstract

Multinomial logit models were used to examine farmers' information preferences for marketing, production, and financial decisions. Dependent variables represented the preferred information source category: Cooperative Extension Service, printed, broadcast, specialist, and other sources. Independent variables included farm and business characteristics. In general, farmers preferred information from printed sources, and the Cooperative Extension Service ranked highly as an information source. Results did not support the contention that farmers are substituting specialist services for information received from the Cooperative Extension Service.

Suggested Citation

  • Gary Schnitkey & Marvin Batte & Eugene Jones & Jean Botomogno, 1992. "Information Preferences of Ohio Commercial Farmers: Implications for Extension," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 74(2), pages 486-496.
    • Handle: RePEc:oup:ajagec:v:74:y:1992:i:2:p:486-496.
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    1. Pennings, Joost M.E. & Isengildina, Olga & Irwin, Scott H. & Good, Darrel L., 2004. "The Impact Of Marketing Advisory Service Recommendations On Producers' Marketing Decisions," 2004 Annual meeting, August 1-4, Denver, CO 20389, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Pennings, Joost M.E. & Isengildina, Olga & Irwin, Scott H. & Good, Darrel L., 2004. "The Impact of Market Advisory Service Recommendations on Producers' Marketing Decisions," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(2), pages 1-20, August.
    3. Reich, Denis Andrew, 2007. "Evaluating the Conservation Security Program utilizing the perceptions and economics of producer participation: implications for land stewardship in Iowa agriculture," ISU General Staff Papers 2007010108000016024, Iowa State University, Department of Economics.
    4. Paul Diederen & Hans Van Meijl & Arjan Wolters & Katarzyna Bijak, 2003. "Innovation adoption in agriculture : innovators, early adopters and laggards," Cahiers d'Economie et Sociologie Rurales, INRA Department of Economics, vol. 67, pages 29-50.
    5. Vergara, Oscar & Coble, Keith H. & Hudson, Darren & Knight, Thomas O. & Patrick, George F. & Baquet, Alan E., 2005. "Target Markets for Grain and Cotton Marketing Consultants and Market Information Systems," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 30(1), pages 1-17, April.
    6. John Foltz & Kent Lanclos & Joseph Guenthner & Larry Makus & William Sanchez, 1996. "The market for information and consultants in Idaho agriculture," Agribusiness, John Wiley & Sons, Ltd., vol. 12(6), pages 569-581.
    7. Kristina Beethem & Sandra T. Marquart-Pyatt & Jennifer Lai & Tian Guo, 2023. "Navigating the information landscape: public and private information source access by midwest farmers," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(3), pages 1117-1135, September.
    8. Daniel Kyalo Willy & Arnim Kuhn, 2016. "Technology Adoption Under Variable Weather Conditions — The Case of Rain Water Harvesting in Lake Naivasha Basin, Kenya," Water Economics and Policy (WEP), World Scientific Publishing Co. Pte. Ltd., vol. 2(02), pages 1-25, June.
    9. Foltz, John & Lanclos, Kent & Guenthner, Joseph & Makus, Larry & Sanchez, William, 1994. "The Market For Information Services In Idaho Agriculture," A.E. Research Series 305128, University of Idaho, Department of Agricultural Economics and Rural Sociology.
    10. Schroeder, Ted C. & Parcell, Joseph L. & Kastens, Terry L. & Dhuyvetter, Kevin C., 1998. "Perceptions Of Marketing Strategies: Producers Versus Extension Economists," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 23(1), pages 1-15, July.
    11. Sarah P. Church & Belyna Bentlage & Roberta Weiner & Nicholas Babin & Brian R. Bulla & Katelyn Fagan & Tonya Haigh & J. Stuart Carlton & Linda S. Prokopy, 2020. "National print media vs. agricultural trade publications: communicating the 2012 Midwestern US drought," Climatic Change, Springer, vol. 161(1), pages 43-63, July.
    12. Isengildina, Olga & Pennings, Joost M.E. & Irwin, Scott H. & Good, Darrel L., 2004. "Crop Farmers’ Use of Market Advisory Services," AgMAS Project Research Reports 37489, University of Illinois at Urbana-Champaign, Department of Agricultural and Consumer Economics.
    13. Jaworski Jacek & Sokołowska Katarzyna & Kondraszuk Tomasz, 2017. "Sources of Strategic Information in Farm Management in Poland. Study Results," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 25(1), pages 98-120, March.
    14. Bjerke, Lina & Johansson, Sara, 2022. "Innovation in agriculture: An analysis of Swedish agricultural and non-agricultural firms," Food Policy, Elsevier, vol. 109(C).
    15. Velandia, Margarita M. & Lambert, Dayton M. & Jenkins, Amanda & Roberts, Roland K. & Larson, James A. & English, Burton C. & Martin, Steven W., 2009. "Factors Influencing Selection of Information Sources by Cotton Producers Considering Adoption of Precision Agriculture Technologies," 2009 Annual Meeting, July 26-28, 2009, Milwaukee, Wisconsin 49326, Agricultural and Applied Economics Association.
    16. Sartwelle, James D., III & O'Brien, Daniel M. & Tierney, William I., Jr. & Eggers, Tim, 2000. "The Effect Of Personal And Farm Characteristics Upon Grain Marketing Practices," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 32(1), pages 1-17, April.
    17. Murage, Alice W. & Amudavi, David Mulama & Obare, Gideon A. & Chianu, Jonas & Khan, Zeyaur R., 2010. "Determining smallholder farmers’ preferences for Push-Pull technology dissemination pathways in western Kenya," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 95918, African Association of Agricultural Economists (AAAE).
    18. Babu, Suresh Chandra & Glendenning, Claire J. & Okyere, Kwadwo Asenso & Govindarajan, Senthil Kumar, 2012. "Farmers' information needs and search behaviors: Case study in Tamil Nadu, India," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126226, International Association of Agricultural Economists.
    19. Corales, Aurora M. & Santos, Royette C. & Banayo, Niño M.C. & Bueno, Crisanta S. & Johnson, David E. & Kato, Yoichiro, 2019. "Dissemination pathways for drought-tolerant rice cultivars: A farmer-participatory evaluation in the Philippines," World Development Perspectives, Elsevier, vol. 15(C), pages 1-1.
    20. Taragola, Nicole & Van Huylenbroeck, Guido & Van Lierde, Dirk, 2002. "Use of Information, Product Innovation and Financial Performance on Belgian Glasshouse Holdings," 13th Congress, Wageningen, The Netherlands, July 7-12, 2002 6991, International Farm Management Association.
    21. Tione, Sarah Ephridah, 2011. "Analysis of Effectiveness of Modern Information and Communication Technologies on Maize Marketing Efficiency in Lilongwe and Dedza Districts and Selected Markets of Malawi," Research Theses 198525, Collaborative Masters Program in Agricultural and Applied Economics.

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