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Use of Information, Product Innovation and Financial Performance on Belgian Glasshouse Holdings

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  • Taragola, Nicole
  • Van Huylenbroeck, Guido
  • Van Lierde, Dirk

Abstract

In order to meet the changing needs and preferences of consumers it will be important for Belgian glasshouse growers to change from a production-driven to a customer-driven strategy. More than ever, use of information and product innovation become critical factors in the changing competitive environment. The aim of the research is to analyse the relationship between business and managerial characteristics, use of information sources, product innovation and financial performance of the firm. The results indicate that the average Belgian glasshouse grower makes low use of external information sources for production decisions. However an important variation in information use can be observed among the growers. The results reveal that vegetable producers make more use of external information than producers of ornamental plants, which can be related to their co-operational organization. Although the predictors of information use can vary substantially across information sources, the results reveal that, independent of sector differences, the value attached to "creativity and innovation" is an important determinant of information use. A significant positive relationship was found between the use of information and product innovation. The results indicate that product innovation and financial performance are associated, however this association was only statistically significant for the growers of ornamental plants.

Suggested Citation

  • Taragola, Nicole & Van Huylenbroeck, Guido & Van Lierde, Dirk, 2002. "Use of Information, Product Innovation and Financial Performance on Belgian Glasshouse Holdings," 13th Congress, Wageningen, The Netherlands, July 7-12, 2002 6991, International Farm Management Association.
    • Handle: RePEc:ags:ifma02:6991
    DOI: 10.22004/ag.econ.6991
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    References listed on IDEAS

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    1. Gloy, Brent A. & Akridge, Jay T. & Whipker, Linda D., 2000. "The Usefulness And Influence Of Information Sources On Commercial Farms," 2000 Annual meeting, July 30-August 2, Tampa, FL 21735, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Gloy, Brent A. & Akridge, Jay T. & Whipker, Linda D., 2000. "Sources Of Information For Commercial Farms: Usefulness Of Media And Personal Sources," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(2), pages 1-16.
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    5. Gary Schnitkey & Marvin Batte & Eugene Jones & Jean Botomogno, 1992. "Information Preferences of Ohio Commercial Farmers: Implications for Extension," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 74(2), pages 486-496.
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