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The effect of attribute framing on consumers’ attitudes and intentions toward food: A Meta-analysis

Author

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  • Dolgopolova, Irina
  • Li, Bingqing
  • Pirhonen, Helena
  • Roosen, Jutta

Abstract

This paper analyzes the existing literature on the effect of attribute framing on consumers’ attitudes and intentions with regard to food products. Attribute fram-ing includes a broader interpretation of gains and losses when a product attribute is presented in a dichotomous way, such as fat vs. lean or harm vs. benefit. Meta-analy-sis results for the whole sample indicate that product attributes framed as gains have a higher effect on attitudes and intentions than product attributes framed as losses. Grouping studies by outcome variables, the meta-analysis demonstrates a larger effect size for studies that assess consumer attitude while for studies dealing with consumer intention, the effect size is close to zero and insignificant. We observe from the meta-regression results that the gain frame, the use of interaction terms, a specific product, and a student sample significantly influence consumers’ attitudes and intentions.

Suggested Citation

  • Dolgopolova, Irina & Li, Bingqing & Pirhonen, Helena & Roosen, Jutta, 2021. "The effect of attribute framing on consumers’ attitudes and intentions toward food: A Meta-analysis," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 10(4), December.
    • Handle: RePEc:ags:aieabj:320229
    DOI: 10.22004/ag.econ.320229
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    References listed on IDEAS

    as
    1. Levin, Irwin P. & Gaeth, Gary J. & Schreiber, Judy & Lauriola, Marco, 2002. "A New Look at Framing Effects: Distribution of Effect Sizes, Individual Differences, and Independence of Types of Effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 88(1), pages 411-429, May.
    2. Britwum, Kofi & Yiannaka, Amalia, 2016. "Changing Food Safety Risk Perceptions: The Influence of Message Framings & Media Food Safety Information," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230106, Southern Agricultural Economics Association.
    3. Levin, Irwin P & Gaeth, Gary J, 1988. "How Consumers Are Affected by the Framing of Attribute Information before and after Consuming the Product," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 374-378, December.
    4. Carl Johan Lagerkvist & Sebastian Hess, 2011. "A meta-analysis of consumer willingness to pay for farm animal welfare," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 38(1), pages 55-78, March.
    5. Tran, Van & Yiannaka, Amalia & Giannakas, Konstantinos, 2016. "Consumer Perceptions And Willingness-To-Pay For Nanotechnology Applications That Enhance Food Safety," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235918, Agricultural and Applied Economics Association.
    6. Marit Kragt & Jeffrey Bennett, 2012. "Attribute Framing in Choice Experiments: How Do Attribute Level Descriptions Affect Value Estimates?," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 51(1), pages 43-59, January.
    7. Levin, Irwin P. & Schneider, Sandra L. & Gaeth, Gary J., 1998. "All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 76(2), pages 149-188, November.
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